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Elena Alston

Elena Alston is a content specialist at Zapier based in London. She's a big advocate of automation and loves making it more accessible to people via storytelling.

Elena Alston

Elena's articles

Most recent articles

Automate your work with Zapier

More from Elena

App tips

ChatGPT vs. GPT: What's the difference?

Referring to ChatGPT as GPT is like calling a Dell computer an Intel, the processor that powers it. And while Dell relies on Intel, Intel can power other computers, too.

By Elena Alston

3 min read

Zapier tutorials

Build an AI chatbot that captures leads

Want to capture contact details more efficiently from your leads? Learn how to build an AI chatbot with Zapier that makes lead capture and qualification a breeze.

By Elena Alston

4 min read

Keap logo connected with dotted lines to logos for Squarespace, Shopify, and GoToWebinar.

Automation inspiration

5 Keap automation ideas

Keap is passionate about keeping things personal—and they're really, really into automation. This means you can use their services to automatically deliver personalized messages while keeping the voice that makes you uniquely you.

By Elena Alston

3 min read

Zapier feature guides

Zapier Copilot: Let AI build Zaps for you

Discover how Zapier's built-in AI tool can help you create automated workflows—no coding experience required.

By Elena Alston

4 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'