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4 min read

5 things you should automate today

So you don't have to do them tomorrow

By Krystina Martinez · December 21, 2021
The Zapier logo on an orange background

How much time do you spend each day moving information from one app into another? If you use software at work, you’re probably moving data around manually at least some of the time.

We think you should make the computers do that for you. Why? Automation saves you time, reduces human errors, and improves efficiency overall. Instead of spending time copying and pasting, you can and should focus on things that require—and deserve—human brainpower. 

Zapier users often automate these five tasks because they're necessary—and painful to do manually. If you've been taking the manual route, you can instead use our automated workflows (we call them Zaps) to take care of them for you.

Zapier is the leader in workflow automation—integrating with 6,000+ apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated systems for your business-critical workflows across your organization's technology stack. Learn more.

Five things you should automate: 

  • Notify your team about new leads or customers

  • Message your leads or customers

  • Automatically create and track calendar events

  • Consolidate information in a spreadsheet or database

  • Streamline your social media

You'll need a Zapier account to use the workflows in this piece. If you don't have an account yet, it's free to get started.

Message your team about leads or customers

If a lead comes in and nobody acts on it, did it actually come in? We can't answer that question—we'll leave that to philosophers—but what we can do is help you make sure this never happens. 

You could say it's one of the things we do best. People commonly use Zapier to notify teammates about leads.

It's a simple Zap—what we call our automated workflows—to set up. All you need to do is connect whatever source you're getting leads from to whatever communication tool your team uses the most. That way your team gets notified every time a new lead comes in, in the place they're most likely to see it, so they can take action right away.

For example, you could send an email to your team whenever a lead comes in. Here are some quick Zaps to get you started.

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Send emails in Gmail for new leads in Facebook Lead Ads

Send emails in Gmail for new leads in Facebook Lead Ads
  • Facebook Lead Ads logo
  • Gmail logo
Facebook Lead Ads + Gmail

Get emails with new Facebook Lead Ads leads

Get emails with new Facebook Lead Ads leads
  • Facebook Lead Ads logo
  • Email by Zapier logo
Facebook Lead Ads + Email by Zapier

Dispatch emails in Microsoft Outlook with new leads in Facebook Lead Ads

Dispatch emails in Microsoft Outlook with new leads in Facebook Lead Ads
  • Facebook Lead Ads logo
  • Microsoft Outlook logo
Facebook Lead Ads + Microsoft Outlook

You could also set up notifications in your team chat app, either in a public channel or as a private message.

Get Slack channel notifications for new Facebook Lead Ads

Get Slack channel notifications for new Facebook Lead Ads
  • Facebook Lead Ads logo
  • Slack logo
Facebook Lead Ads + Slack

Post new LinkedIn Lead Gen Form leads to Microsoft Teams

Post new LinkedIn Lead Gen Form leads to Microsoft Teams
  • LinkedIn Ads logo
  • Microsoft Teams logo
LinkedIn Ads + Microsoft Teams

Send new TikTok Lead Generation leads to Google Hangouts Chat

Send new TikTok Lead Generation leads to Google Hangouts Chat
  • TikTok Lead Generation logo
  • Google Chat logo
TikTok Lead Generation + Google Chat

Send channel messages on Discord for new Google Ads leads

Send channel messages on Discord for new Google Ads leads
  • Google Ads logo
  • Discord logo
Google Ads + Discord

SMS is also an option.

Send SMS messages for new leads from Facebook Lead Ads

Send SMS messages for new leads from Facebook Lead Ads
  • Facebook Lead Ads logo
  • SMS by Zapier logo
Facebook Lead Ads + SMS by Zapier

Send SMS messages for new TikTok Lead Generation leads

Send SMS messages for new TikTok Lead Generation leads
  • TikTok Lead Generation logo
  • SMS by Zapier logo
TikTok Lead Generation + SMS by Zapier

Get SMS notifications for new LinkedIn Ads

Get SMS notifications for new LinkedIn Ads
  • LinkedIn Ads logo
  • SMS by Zapier logo
LinkedIn Ads + SMS by Zapier

Send SMS messages for new Google Ads leads

Send SMS messages for new Google Ads leads
  • Google Ads logo
  • SMS by Zapier logo
Google Ads + SMS by Zapier

You could send these leads to any messaging service supported by Zapier. Set this up once, and you'll be able to react to new leads faster than ever before.

Message your leads or customers

It's one thing to find out about new leads quickly, but what if you could follow up with leads without needing to do anything? It sounds like a dream, but you can also set that up with Zapier. 

You could instantly follow up with new leads via SMS or email by having Zapier automatically send a message to your new leads.

Send emails in Gmail for new leads in Facebook Lead Ads

Send emails in Gmail for new leads in Facebook Lead Ads
  • Facebook Lead Ads logo
  • Gmail logo
Facebook Lead Ads + Gmail

Send new Facebook Lead Ads leads a text message via ClickSend SMS

Send new Facebook Lead Ads leads a text message via ClickSend SMS
  • Facebook Lead Ads logo
  • ClickSend SMS logo
Facebook Lead Ads + ClickSend SMS

Send an SMS from Burst SMS with new leads from Facebook Lead Ads

Send an SMS from Burst SMS with new leads from Facebook Lead Ads
  • Facebook Lead Ads logo
  • Burst SMS logo
Facebook Lead Ads + Burst SMS

You could also sign those leads up for your email newsletter, saving you from having to add them manually. Just make sure they've opted into the subscription first to make sure you're staying compliant with GDPR.

Add LinkedIn Lead Gen Form leads as new contacts in Constant Contact

Add LinkedIn Lead Gen Form leads as new contacts in Constant Contact
  • LinkedIn Ads logo
  • Constant Contact logo
LinkedIn Ads + Constant Contact

Subscribe new TikTok Lead Generation leads to a Mailchimp list

Subscribe new TikTok Lead Generation leads to a Mailchimp list
  • TikTok Lead Generation logo
  • Mailchimp logo
TikTok Lead Generation + Mailchimp

Add contacts in ActiveCampaign for new leads from Google Ads

Add contacts in ActiveCampaign for new leads from Google Ads
  • Google Ads logo
  • ActiveCampaign logo
Google Ads + ActiveCampaign

Set up Zaps like these, and your new leads will hear from you with no effort on your part. It'll increase the odds that you'll end up working with them.

Automatically create and track calendar events

We'd be lost without our work calendars. Yet, it's inevitable that you may miss an important meeting, all because the details were in a separate app. 

Generate Google Calendar events from new Google Sheets rows

Generate Google Calendar events from new Google Sheets rows
  • Google Sheets logo
  • Google Calendar logo
Google Sheets + Google Calendar

Create Microsoft Outlook events from new Typeform entries

Create Microsoft Outlook events from new Typeform entries
  • Typeform logo
  • Microsoft Outlook logo
Typeform + Microsoft Outlook

Create Microsoft Office 365 events for new invitee created Calendly events

Create Microsoft Office 365 events for new invitee created Calendly events
  • Calendly logo
  • Microsoft Office 365 logo
Calendly + Microsoft Office 365

If you're juggling multiple calendars, you can keep all of them updated—even if they're not in the same app. 

Copy new Google Calendar events to another Google Calendar

Copy new Google Calendar events to another Google Calendar
  • Google Calendar logo
  • Google Calendar logo
Google Calendar

Add Microsoft Outlook events to Google Calendar

Add Microsoft Outlook events to Google Calendar
  • Microsoft Outlook logo
  • Google Calendar logo
Microsoft Outlook + Google Calendar

Create Microsoft Office 365 events for new or updated Google Calendar events

Create Microsoft Office 365 events for new or updated Google Calendar events
  • Google Calendar logo
  • Microsoft Office 365 logo
Google Calendar + Microsoft Office 365

Create calendar events for new Microsoft Outlook calendar events

Create calendar events for new Microsoft Outlook calendar events
  • Microsoft Outlook logo
  • Microsoft Outlook logo
Microsoft Outlook

Note: Two-way syncing between apps might result in a "Zap loop," check out this guide on how to avoid them.

If client meetings are a part of a specific project, you can track them in your project management system or database. 

Add new Google Calendar events to databases in Notion

Add new Google Calendar events to databases in Notion
  • Google Calendar logo
  • Notion logo
Google Calendar + Notion

Create new Google Sheets row from a new Google Calendar event

Create new Google Sheets row from a new Google Calendar event
  • Google Calendar logo
  • Google Sheets logo
Google Calendar + Google Sheets

Create Trello cards for new Microsoft Office 365 events

Create Trello cards for new Microsoft Office 365 events
  • Microsoft Office 365 logo
  • Trello logo
Microsoft Office 365 + Trello

Generate Airtable records from new events in Microsoft Outlook calendar

Generate Airtable records from new events in Microsoft Outlook calendar
  • Microsoft Outlook logo
  • Airtable logo
Microsoft Outlook + Airtable

And of course, once you have all your calendars updated, you shouldn't be late. You can set up notifications for upcoming meetings in your team chat app.

Send Slack channel messages for new Google Calendar events

Send Slack channel messages for new Google Calendar events
  • Google Calendar logo
  • Slack logo
Google Calendar + Slack

Send Microsoft Office 365 calendar event reminders to a Microsoft Teams channel

Send Microsoft Office 365 calendar event reminders to a Microsoft Teams channel
  • Microsoft Office 365 logo
  • Microsoft Teams logo
Microsoft Office 365 + Microsoft Teams

Post new approaching Google Calendar events to Google Chat

Post new approaching Google Calendar events to Google Chat
  • Google Calendar logo
  • Google Chat logo
Google Calendar + Google Chat

Send upcoming Microsoft Office 365 calendar events to Discord

Send upcoming Microsoft Office 365 calendar events to Discord
  • Microsoft Office 365 logo
  • Discord logo
Microsoft Office 365 + Discord

Consolidate information in a spreadsheet or database

Spreadsheets are a great place to store all kinds of information, but manually adding information to them is time-consuming. This is why Google Sheets is one of the most popular apps on Zapier.

It's easy to set up automatic workflows that send information to a spreadsheet, so you don't have to spend time copying and pasting it in yourself. For example, you can send the information from forms that your customers have filled out to a spreadsheet.

Collect new Typeform responses as rows on Google Sheets

Collect new Typeform responses as rows on Google Sheets
  • Typeform logo
  • Google Sheets logo
Typeform + Google Sheets

Create rows in Google Sheets for new Gravity Forms submissions

Create rows in Google Sheets for new Gravity Forms submissions
  • Gravity Forms logo
  • Google Sheets logo
Gravity Forms + Google Sheets

Save new Eventbrite attendees to Google Sheets spreadsheets

Save new Eventbrite attendees to Google Sheets spreadsheets
  • Eventbrite logo
  • Google Sheets logo
Eventbrite + Google Sheets

You can also keep track of leads. 

Add new TikTok Lead Generations leads to Excel

Add new TikTok Lead Generations leads to Excel
  • TikTok Lead Generation logo
  • Microsoft Excel logo
TikTok Lead Generation + Microsoft Excel

Create Google Sheets rows for new Google Ads leads

Create Google Sheets rows for new Google Ads leads
  • Google Ads logo
  • Google Sheets logo
Google Ads + Google Sheets

Store new leads from Facebook Lead Ads in Notion databases

Store new leads from Facebook Lead Ads in Notion databases
  • Facebook Lead Ads logo
  • Notion logo
Facebook Lead Ads + Notion

Add new LinkedIn Lead Gen Form leads to Airtable as records

Add new LinkedIn Lead Gen Form leads to Airtable as records
  • LinkedIn Ads logo
  • Airtable logo
LinkedIn Ads + Airtable

Or sales, if that's what's important for your business.

Add new Stripe sales as rows on Google Sheets

Add new Stripe sales as rows on Google Sheets
  • Stripe logo
  • Google Sheets logo
Stripe + Google Sheets

Save new Square transactions to Google Sheets rows

Save new Square transactions to Google Sheets rows
  • Square logo
  • Google Sheets logo
Square + Google Sheets

There's really no limit here. If there's information that's incoming, somewhere, you can use Zapier to send it to a Google Sheet or to a database app like Airtable.

Add new Typeform entries to Airtable as records

Add new Typeform entries to Airtable as records
  • Typeform logo
  • Airtable logo
Typeform + Airtable

Add new Gmail emails that match searches to Airtable as records

Add new Gmail emails that match searches to Airtable as records
  • Gmail logo
  • Airtable logo
Gmail + Airtable

Capture new HubSpot form submissions in Airtable

Capture new HubSpot form submissions in Airtable
  • HubSpot logo
  • Airtable logo
HubSpot + Airtable

You can even move data between Google Sheets and Airtable if you want.

Add new Airtable records in views to Google Sheets

Add new Airtable records in views to Google Sheets
  • Airtable logo
  • Google Sheets logo
Airtable + Google Sheets

Save new Google Sheets rows to Airtable

Save new Google Sheets rows to Airtable
  • Google Sheets logo
  • Airtable logo
Google Sheets + Airtable

Stop copying and pasting information into spreadsheets or databases. Let the computers do it for you. They don't get bored and also tend to make fewer mistakes.

Streamline your social media

There are too many social media networks, and you want to post on all of them. You could copy and paste from network to network, but who has the time? Instead, set up a Zap to do it for you.

For example, you could send every new Instagram photo over to Twitter, complete with the image.

Read more: How to tweet all your Instagram photos automatically

You could also automatically tweet every post you make on your Facebook Page, videos you post on your YouTube channel, or even new articles you publish on your WordPress site.

Or, if you're the sort of person who forgets to post on LinkedIn, you can automatically send tweets there.

These are only a few examples. The point is you can set up Zaps that repost content so that you don't have to. It will save you a little bit of time every day, which can add up to major time savings in the long run. 

When you let computers do what they do best, you can focus more on the things that matter to you. Give these workflows a try and see how much time you get back in your day. 

If you work with apps or software not included in this article, don't worry—Zapier works with thousands of apps. Head to our App Directory and search for the one you use, or browse to find the right solution for your needs. Plus, here are 5 things you can do in Zapier's App Directory.

This article was originally published in February 2020, written by Justin Pot. It was updated in December 2021 by Krystina Martinez to include new recommended Zaps.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'