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How Zapier helped EZ Texting unlock more value for users

Embedding the Full Zapier Experience gave this growing business and their customers automation superpowers.

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EZ Texting embed

About EZ Texting

EZ Texting is a text marketing platform to send and receive SMS and MMS via web and mobile apps. Use it for group texts or one-on-one messages.

How they used the Full Zapier Experience

  • EZ Texting's Zapier embed requires users to sign in—that way, logged-in users can more easily discover integrations.
  • EZ Texting compiled a directory of integrations that shows their customers all the integration possibilities in one place


"Since 2020, EZ Texting customers have connected their texts to critical workflows through Zapier integrations. Texting WIN2024 can Zap an email. Responding to a text can Zap a calendar invite. A new website sign-up can Zap into a donation text."

Nelly Jacobo

VP of Product at EZ Texting