Las 17 mejores herramientas de marketing de IA en 2026

Los especialistas en marketing son omnipotentes. No importa en qué área del marketing trabajes, es probable que te pidan que amplíes tus habilidades a otro ámbito. Pero, con el lanzamiento de cada vez más herramientas de marketing de IA cada día, esto ha hecho que este trabajo multitarea sea mucho más fácil. 

The problem is, marketers are drowning in these AI tools. Every app has a copilot, every copilot has a price tag, and the line between "useful" and "expensive novelty" keeps moving.

I've spent a lot of time tinkering with these tools. Based on those experiences and the research and testing done by the team at Zapier, I've pulled together the AI marketing tools most worth your time, whether you need help creating assets, refining content, managing social campaigns, or stitching your whole workflow together with automation.

Las mejores herramientas de marketing de IA por categoría

Every marketing team has a different hat pile. A solo founder needs different things than a content lead at a 500-person SaaS. With that in mind, I've grouped my recommendations for the best AI marketing tools by category. If you're looking for a specific type of tool, feel free to jump ahead. Otherwise, keep scrolling to learn more.

• The best AI marketing tools for visual content and creative production

• The best AI marketing tools for research, writing, and editing

• The best AI marketing tools for SEO, content optimization, and AI visibility

• The best AI marketing tools for campaign executions

• La mejor herramienta de marketing de IA para automatizar tus flujos de trabajo

¿Qué es una herramienta de marketing de IA?

Una herramienta de marketing de IA es cualquier software que utiliza inteligencia artificial para ayudarte con tus tareas relacionadas con el marketing.

We tend to jump straight to content creation when we think about using AI in marketing, but how you employ AI will depend a lot on your role. Here are some of the ways AI marketing tools might help you in your day-to-day:

• Tracking whether ChatGPT, Gemini, and Perplexity recommend you when someone asks about your sector

• Auto-building full email campaigns, complete with copy, segments, and send-time, from a single prompt

• Drafting first-pass briefs against live SERP data

• Generating on-brand visuals that actually look like your brand, not stock photo cosplay

• Using predictive analytics to better understand which leads are likely to convert

Y eso es solo apenas la superficie. A medida que la IA se convierte en la nueva normalidad, la mayoría de las aplicaciones que usas tendrán funciones de IA integradas profundamente en cada paso de tu flujo de trabajo. Hasta entonces, estas son las mejores herramientas de marketing de IA que tienes a tu disposición ahora.

Las mejores herramientas de marketing de IA de un vistazo

The best AI marketing tool for image generation 

ChatGPT

Ventajas de ChatGPT:

• Superfácil de usar

• Incluido con ChatGPT Plus, así obtienes mucha rentabilidad en IA

Desventajas de ChatGPT:

• Fine-grained control can still feel limited compared to more specialized tools

AI image generators can help you create original visuals fast, whether you need blog illustrations, ad concepts, or social assets that don't look like generic stock photos. Right now, ChatGPT is one of the easiest ways to do that. With simple AI art prompts, you can generate digital artwork that's business-ready. There are even some image editing features to go along with it.

If you're already using ChatGPT day to day, use Zapier to connect it with over 9,000 apps, so you can kick off workflows directly from your chat window, without switching tabs. For example, you can have ChatGPT create an image and then tell it to upload the results to Google Drive or post them to Slack for review.

ChatGPT pricing: The free plan gives you limited access to image generation. ChatGPT Go, for $8/month (billed monthly), gives you extra generations. For serious image generation, you'll want ChatGPT Plus, for $20/month, which gives you higher caps than Go and at faster speeds. It's also available for free through Microsoft Copilot.

Leer más: Los mejores generadores de imágenes de IA

The best AI marketing tool for editing photos

Adobe Photoshop

Adobe Photoshop pros:

• Tiene algunas de las mejores herramientas con tecnología de IA que puedes encontrar en cualquier aplicación

• Sigue siendo Photoshop, con todo el poder y control que te ofrece

Adobe Photoshop cons:

• Curva de aprendizaje pronunciada

Los generadores de imágenes de IA pueden producir activos creativos, pero, si quieres subir al siguiente nivel, necesitarás un editor de imágenes de IA. Pueden mejorar tus imágenes generadas por IA o puedes usarlas para que tus propios diseños y fotografías se adapten al contexto que necesitas.

Adobe Photoshop is the big name here. You get serious editing control, plus AI tools that make arduous tasks like removing objects, extending backgrounds, or generating variations much faster.

You can also use Adobe Photoshop in tandem with Lightroom—another Adobe image editor that's geared more toward managing and processing photos. Lightroom also integrates with Zapier, so you can automate your photo editing workflows—like automatically syncing finished exports to Google Drive or notifying your team in Slack when a new batch is ready for review.

Adobe Photoshop pricing: From $19.99/month (billed monthly) for the Photography Plan, which includes Adobe Photoshop Lightroom and 1,00 generative credits to use generative features. 

Leer más: Los mejores editores de fotos con IA

The best AI marketing tool for graphic design

Canva

Ventajas de Canva:

• Dispone de una amplia biblioteca de plantillas de diseño

• Canva IA ofrece una amplia gama de funciones de diseño con tecnología de IA 

Desventajas de Canva:

• Te siguen apareciendo funciones de pago en la versión gratuita, lo que puede ser un incordio si intentas usarlas

Canva is still the tool I'd hand to anyone who isn't a designer but needs to make something that doesn't look like a PowerPoint from 2008. It has millions of templates for all sorts of use cases, from LinkedIn carousels to Instagram Stories and everything in between. There's a drag-and-drop editor and a great selection of free assets for quick customization.

Canva also offers a rich suite of AI-powered features—most of which are locked behind a Pro subscription. But you can use the AI text-to-image generator and a few of the other Magic Design tools on the free plan.  

To get even more out of Canva, use Zapier's Canva integration to automate your design workflows. For example, you can create new Canva designs automatically from data in a spreadsheet, or save finished designs straight to Google Drive—and even kick off design workflows straight from your favorite AI tools. Learn more about how to automate Canva.

Canva pricing: Free plan includes 1.6M+ templates and other assets, 5GB of cloud storage, and some AI features; paid plans start at $12/month (billed annually), which include more storage and advanced AI features.

Leer más: The best Canva alternatives and the best graphic design software

The best AI marketing tool for video generation

Runway

Ventajas de la pasarela:

• Herramientas de IA avanzadas para obtener resultados únicos

• Excelente contenido de ayuda

Desventajas de la pista:

• Curva de aprendizaje pronunciada

Ya sea para material de marketing personalizado, mensajes internos o un breve tutorial de YouTube, la creación rápida de vídeos utilizando IA es una gran ventaja. Obviamente, los vídeos generados por IA no serán tan auténticos como la versión que haga un ser humano, pero cumplen con su cometido.

Runway adopta un enfoque único para la generación de videos de IA: te permite capturar y generar videos únicos a partir de indicaciones en lugar de empezar con una plantilla predefinida. 

But text-to-video isn't the only trick in the book. Runway has a large collection of AI-powered tools to do things like remove backgrounds without a green screen, interpolate frames, and generate subtitles—all working with sound and static images. The platform has a serious video-editing vibe, but all the tools are surprisingly easy to use, even if it's hard to understand what's really going on behind the scenes.

You can even integrate Runway with Zapier to automatically convert images to video or auto-generate videos whenever a new blog post publishes, and then route the output wherever it needs to go. 

Runway pricing: Free plan includes 125 one-time credits (you can't buy more); paid plans start at $12/user/month (billed annually), which includes 625 monthly credits with the option to top up.

Leer más: Los mejores generadores de vídeo con IA

The best AI marketing tool for video editing

Descript

Describir ventajas:

• Controles intuitivos

• Edita el vídeo editando la transcripción

Descríbanos contras:

• La transcripción suele fallar de vez en cuando

If you want less of an AI video generator and more of a practical editor, Descript is one of the best tools for the job. It's primarily an audio and video editing tool that lets you edit a video by deleting words in the transcript. Instead of scrolling through the timeline to split or trim, simply highlight the parts of the transcript that you want gone, and Descript edits it out for you. It's powerful, easy to use, and perfect for team collaboration. 

Descript also offers other useful AI features with its Underlord toolkit. There are AI features to help you refine the audio to studio quality, run auto multicam to cut to whoever's speaking, and even generate highlights and clips for you to post on short-form socials.

Descript pricing: Free plan available with 1 hour of transcription and 1 watermark-free video at 720p each month; paid plans start at $16/user/month (billed annually), which includes more transcription hours and higher quality exports.

The best AI marketing tool for AI voice generation

ElevenLabs

Ventajas de ElevenLabs: 

• Offers 10,000+ voices 

• Herramientas avanzadas de búsqueda por voz y filtrado 

Desventajas de ElevenLabs: 

• Controles de generación de voz menos potentes que en otras plataformas comparables 

Recording a voiceover to go with your product demo video is challenging enough. There's never enough time to rehearse your lines. And you have to go through multiple takes to get what you want. AI voice generators can help deliver impressive text renditions without needing to plug a top-of-the-line mic into your computer. 

ElevenLabs tops the list of voice generators—and for good reason. It features over 10,000 voices, with advanced search and filtering tools to help you find the right one that matches your needs. And if you can't find the perfect fit in the library, Voice Design allows you to generate entirely unique AI voices from a simple text prompt. By describing the tone, accent, age, and delivery, you can create custom characters—ranging from a menacing witch to a calm warrior—powered by their latest Text to Speech v3 model.

You can also connect ElevenLabs to Zapier to weave AI voice generation into your broader content workflows. For example, you can create a script with ChatGPT and then, straight from your chat window, tell ElevenLabs to narrate it. Or you can trigger the same workflow whenever a script is finalized in Google Docs and upload the audio file to Dropbox or notify your team in Slack when it's ready. 

ElevenLabs pricing: Free plan includes ~10 minutes of audio every month with extra minutes available for ~$0.36/character; paid plans start at $5/month (billed annually), which includes ~30 minutes of audio, more minutes at lower rates, and extra features like voice cloning.

Leer más: Los mejores generadores de voz de IA

The best AI marketing tool for AI presentations 

Gamma

Gamma pros:

• Generate a polished first-draft presentation in seconds

• Plenty of powerful customization tools

Gamma cons:

• Less granular control than traditional presentation software

I don't know about you, but I'd rather perform my own appendectomy than spend three hours fiddling with PowerPoint. AI presentation tools can shortcut a lot of that busywork.

Gamma is a great tool to check out if you're regularly turning campaign plans, webinar presentations, or client updates into slide decks. Type in a topic or paste in an existing document, choose the number of slides, and it will generate an outline so you can reorganize cards, tweak how much text appears on each slide, and choose image sources before the deck is created.

Gamma also gives you more control than a lot of AI presentation tools. Tucked below the main controls are the advanced settings where you can set target audiences, adjust tone, choose aspect ratios, and use AI commands to revise slides without rebuilding them from scratch. It's not limited to presentations, either. You can use Gamma to create landing pages, social media assets, and documents with the same design-forward feel. 

You can also integrate Gamma with Zapier to connect it with the rest of your tech stack. This way, you can automatically do things like ask your AI tool to generate a Gamma presentation based on campaign data in Hootsuite or whenever a new spreadsheet lands in your drive. Learn more about how to automate Gamma. 

Gamma pricing: Free plan includes 400 AI deck credits and 10 cards per prompt; paid plans start at $9/user/month (billed annually), which includes 1,000 monthly credits,20 cards per prompt, and no Gamma branding.

Leer más: Los mejores creadores de presentaciones con IA

The best AI marketing tool for research and writing

Claude

Ventajas de Claude:

• Excellent for creative work, editing, and complex reasoning tasks

• Natural, professional writing style that requires less editing

Claude contras:

• Easy to hit usage limits on complex tasks

Need to brainstorm campaign angles, draft a landing page, analyze survey results, or just think through your marketing strategy? Claude has become the go-to AI chatbot for anyone doing serious creative or analytical work. And honestly, it just feels more like talking to a human than interrogating a search engine.

Claude excels at understanding context and nuance, which makes it phenomenal for tasks like drafting marketing copy, editing content, or conducting complex research. Its writing style is more natural and less "AI-generated slop," so you won't have to spend half your time scrubbing out phrases like "delve into" and "unlock potential." Similar to other AI chatbots, it also has a Projects feature that lets you anchor conversations with consistent instructions, uploaded files, and long-term context, so you don't have to re-explain your brand voice every time you start a new chat.

Beyond writing, you can use Claude Artifacts to generate small interactive apps, including data visualizations and calculators, which is surprisingly handy for turning raw data into something you can actually show a client. 

Claude also integrates with tons of apps through native connectors. With Zapier, you can connect it with thousands more and ask Claude to do something with its outputs across the rest of your tech stack. For example, you can ask Claude to summarize your latest campaign performance data from HubSpot and drop the recap into a Notion doc. Discover more ways to automate Claude with Zapier MCP.

Claude pricing: Free plan available; paid plans start at $200/year, which include higher usage limits. 

Leer más: Los mejores generadores de escritura de IA

The best AI marketing tool for checking your grammar

Grammarly

Ventajas de Grammarly: 

• También ofrece una herramienta de parafraseo en línea gratuita

• Capacidad para crear una guía de estilo de marca  

Desventajas de Grammarly: 

• La compatibilidad de idioma está disponible solo en inglés 

Una vez que hayas creado y optimizado tu contenido, un corrector gramatical y una herramienta de reescritura con IA te ayudarán a pulirlo para que no arruines el resto de tu arduo trabajo con un error ortográfico que te deje en evidencia.

Grammarly es la herramienta preferida por la mayoría de los escritores y especialistas en marketing. Actúa como un compañero de escritura silencioso, vigila tu contenido y detecta errores difíciles de encontrar. Detectará errores de ortografía y puntuación y se asegurará de que tu escritura tenga el tono adecuado cuando le proporciones la guía de estilo de tu marca y configures el tono de voz. Y su conjunto de herramientas de IA generativa incorporado puede identificar lagunas en la calidad del contenido, ofrecer sugerencias para mejorar e incluso ayudar con la generación de contenido.

Grammarly pricing: Free plan available; paid plans start at $12/month (billed annually), which includes more writing features and a plagiarism detector.

Leer más: Los mejores correctores gramaticales de IA

The best AI marketing tool for AI visibility 

Similarweb

Ventajas de similarweb:

• Accessible market data segmented by use case

• Reliable, dynamic data sources updated continuously

Inconvenientes similarweb:

• AI tracking tools don't include brand sentiment analysis

With AI chatbots increasingly serving as a discovery channel, knowing whether your brand shows up in AI-generated answers is becoming just as important as traditional SEO. AI visibility tools help you track that.

Similarweb has built a strong reputation for web traffic data, and it's recently expanded into AI visibility tracking. The AI Brand Visibility tool lets you see which keywords bring you traffic, the top prompts driving visits, and a traffic distribution report showing which AI channels are sending the most users your way. One unique feature is that Similarweb tracks referral traffic from AI chatbots as GA4-style reports and identifies the overall topic themes bringing in the most traffic.

The broader platform is useful beyond AI visibility, too. Similarweb collects billions of data signals daily across market research, competitive analysis, and audience intelligence. You can analyze competitors' marketing mix, benchmark your paid search against theirs, and dig into audience engagement, all from a clean, user-friendly interface.

Similarweb pricing: From $125/month (billed annually)for the Competitive Intelligence plan; AI visibility features priced by request

Leer más: Las mejores herramientas de visibilidad de IA

The best AI marketing tool for content optimization

Clearscope

Clearscope pros:

• Información de contenido muy detallada 

• Plantillas breves que se pueden compartir

Desventajas de Clearscope:

• Es más caro que la mayoría de las alternativas comparables

Content optimization tools help you figure out whether your draft is actually covering a topic well, not just whether you've repeated a keyword enough times to make 2014 proud. The best ones show you what competing content covers, what questions readers are asking, and where your piece still feels thin.

Las herramientas de optimización de contenido te ayudan a asegurarte de que tu contenido tenga un buen posicionamiento. Son como un editor con ojo de halcón y un asistente de investigación experto en SEO, todo en uno. Cada aplicación escaneará tu contenido, analizará qué más hay y te dirá lo que falta en el tuyo. Luego, hará recomendaciones para ayudar a que tu pieza destaque sobre la competencia.

Clearscope lo tienes que probar sí o sí. Es caro, pero incluye todo tipo de funciones para ayudarte a mejorar la calidad de tu contenido y destacar en los resultados de búsqueda. De un vistazo, puedes ver las palabras clave, las preguntas y las secciones que debes incluir en tu artículo, todo mientras revisas el contenido de la competencia en la misma pantalla. Elabora resúmenes completos en minutos, compártelos con escritores externos y trabaja donde quieras, ya sea en Google Docs o en WordPress. 

Clearscope pricing: Paid plans start at $129/month, which include 20 monthly tracked topics, 50 pages, and 20 monthly drafts. 

Leer más: Las mejores herramientas de optimización de contenido

The best AI marketing tool for SEO and competitor analysis

Semrush

Ventajas de Semrush:

• Massive suite of keyword, rank tracking, and competitor analysis tools

• Modular dashboard with customizable widgets

Desventajas de Semrush:

• The sheer number of features can be overwhelming

Semrush does everything: keyword research, rank tracking, site audits, content optimization, competitor analysis, and approximately nine hundred other things I'm probably forgetting. You can spy on your competitors' ad strategies, see what keywords they're bidding on, track their social media performance, and even get alerts when they publish new content so you can panic accordingly.

Its Copilot AI makes proactive recommendations, too, flagging when your rankings drop and suggesting technical SEO fixes right in your dashboard.

Semrush also offers a toolkit that tracks how your brand appears in answers from ChatGPT, Google AI, Gemini, and Perplexity. It operates a database of over 180 million prompts, and there's a site audit for AI readiness that can help you figure out where to focus your efforts.

If you're serious about SEO and competitive analysis, it's worth the investment and the mild anxiety that comes with knowing exactly how much better your competitors are doing. 

Semrush also integrates with Zapier, so you can automate competitor monitoring, kicking off a Slack alert or a Notion entry whenever a competitor's ranking shifts for a target keyword, for example. Or you can ask your AI tool to optimize an article based on your latest keyword rankings. Discover more ways to automate Semrush.

Semrush pricing: Paid plans start at $117/month (billed annually), which include 5 projects, 500 tracked keywords, and keyword/backlink research tools; higher tiers unlock more projects, historical data, and content marketing features.

Read more: The best SEO audit tools

The best AI marketing tool for social media management

FeedHive

Ventajas de FeedHive:

• Puedes añadir variables a tu publicación para que puedas rellenarlas con contenido dinámico

• Viene repleta de funciones de IA

Desventajas de FeedHive:

• Los hashtags de IA y la predicción de rendimiento de IA no están disponibles en el plan de pago más económico

Las herramientas de gestión de redes sociales son necesarias para gestionar todas las tareas necesarias para ejecutar una estrategia de redes sociales de garantías. 

FeedHive es una herramienta excelente para explorar en esta categoría. Ofrece muchas funciones de IA y automatización para ayudar con todo, desde la generación de contenido hasta el reciclaje, la publicación y la supervisión. Por ejemplo, el reciclaje de contenido con tecnología de IA te ayuda a convertir publicaciones existentes en nuevas sin repetir y la publicación condicional con tecnología de IA utiliza la IA para medir la participación en una publicación y luego ejecuta una acción específica si la participación es lo suficientemente alta. 

When you connect FeedHive to Zapier, you can brainstorm new social media campaigns with your AI tool and automatically push the best ideas straight into FeedHive as scheduled posts, directly from your chat window.

FeedHive pricing: 7-day free trial available; paid plans start at $15/month (billed annually), which includes 4 social accounts and 2,500 AI credits.

Leer más: Las mejores herramientas de IA para la gestión de redes sociales

The best AI marketing tool for email marketing

Campaña activa

Ventajas de ActiveCampaign:

• Intelligent audience segments pulled from your actual customer data

• AI-powered email content generation, predictive sending, and automation building

Desventajas de ActiveCampaign:

• Pricing scales quickly as your contact list grows

If you've ever sat staring at an empty subject line field at 4:47 p.m. on a Friday, ActiveCampaign's AI features will feel like a gift. Describe the campaign you want in plain English, and it drafts the full email (copy, subject line, preheader, images, and a starter automation) in seconds. Predictive send timing learns each contact's actual open behavior and schedules to that individual's window instead of one blanket "Tuesday at 10 a.m." for everyone.

The automation builder has its own AI layer, too. Describe a nurture flow in a sentence or two, and it'll sketch the whole thing with trigger conditions, branching, personalized email content, and follow-up logic. 

Plus, you can connect ActiveCampaign with Zapier to plug these AI-built flows into the rest of your stack—pull form submissions from anywhere, sync segments back to ads, or trigger Slack alerts when a VIP lead hits a specific step. Read more about how to integrate ActiveCampaign with Zapier.

ActiveCampaign pricing: 14-day free trial available; paid plans start at $15/month (billed annually), which include limited segmentation and automated actions. AI features expand on higher tiers.

Leer más: Las mejores herramientas de automatización de marketing por correo electrónico

The best AI marketing tool for an AI CRM 

HubSpot CRM

Ventajas de HubSpot CRM:

• Intuitive user experience with smooth onboarding

• Extensive integrations and a generous free plan

Desventajas de HubSpot CRM:

• Full value shows up once you're all-in on HubSpot's ecosystem

HubSpot started life as a marketing automation tool, but it's grown into a full CRM that anchors your whole revenue operations team on a single platform. The real pull here is the user experience. While advanced features and AI often demand a steep learning curve, HubSpot's interface is intuitive enough that you legitimately have no excuse not to be using a CRM. (Honestly, if you're managing any kind of customer relationships and you're not using a CRM, I'm begging you to get it together.)

HubSpot's AI toolkit, called Breeze AI, is woven directly into the platform, keeping your generative tools right where you work instead of tucked away in a separate tab. Breeze Copilot acts as an in-app assistant for building workflows, writing content, and suggesting next steps based on customer behavior. Ask it to summarize a deal, draft a follow-up email, or surface every account that's gone quiet for 30 days, and it answers with context pulled from your CRM. Then there are Breeze Agents: specialized AI workers for prospecting, content, customer service, and social that run on their own schedule instead of waiting for a prompt.

The free plan is remarkably generous, offering unlimited CRM contacts, basic features across all of HubSpot's product hubs, and even some AI tools. When you're ready to scale, you can mix and match pricing tiers across different hubs depending on what your team actually needs—though you'll want to set aside some time to parse the pricing page.

You can connect HubSpot to Zapier to automate everything from logging new ad leads to notifying your sales team in Slack. You can even ask your AI tool to do things like pull deals in HubSpot that have gone quiet and draft follow-up emails for each one. Learn more about how to automate HubSpot.

HubSpot CRM pricing: Free plan available with basic CRM features; paid plans start at $45/user/month (billed annually) for smart CRM tools. AI features are available across various paid tiers.

Leer más: The best autonomous AI CRM tools

The best AI marketing tool for vibe coding

Cursor

Cursor pros:

• Excellent for debugging and complex, multi-file projects

• Agent mode reads your entire codebase and makes changes across files

Desventajas del cursor:

• You still need to host and deploy whatever you build

Marketing teams are building more of their own tools these days—like internal dashboards, custom landing pages, and lightweight apps for campaign tracking. If you're getting into that territory and want more control than a no-code app builder gives you, Cursor is worth a look.

Cursor is an AI-first code editor that lets you build real things by describing them in plain language. The AI understands your entire codebase, so it can suggest relevant code, catch bugs before they ruin your day, and help with complex refactoring. Ask it how to improve your app, and it'll give you a detailed breakdown covering performance, UX, accessibility, and code quality.

It's more of a guided coding experience than a "describe it and watch it happen" tool. You'll see the code being generated in real time and can accept or reject changes. That extra visibility is the tradeoff for a steeper learning curve, but it means you actually understand what's being built.

When you connect Cursor with Zapier, you can trigger workflows across the rest of your tech stack without leaving your chat window. For example, once you've finished building a landing page, tell Cursor to push it to GitHub and notify your team in Slack that it's ready for review. Learn more ways to automate Cursor with Zapier.

Cursor pricing: Free plan available with basic AI features; paid Individual plans from $16/month (billed annually), which include more advanced AI capabilities and higher usage limits.

Leer más: The best vibe coding tools and the best AI coding tools

The best AI marketing tool for building safely with AI

Zapier

Zapier pros: 

• Connects Claude, ChatGPT, and other AI tools to 9,000+ apps through Zapier MCP

• SOC 2 Type II certified, with 13+ years of managing app credentials safely

• Works with any AI model—switch between Anthropic, OpenAI, Gemini, and others without rebuilding your workflows

Desventajas de Zapier: 

• El plan gratuito está limitado a automatizaciones de dos pasos 

Each of the tools on this list is impressive on its own. Zapier is what ties them together—so the work you do across your AI marketing stack doesn't stay siloed in each individual app.

Zapier connects 9,000+ apps, helping you build end-to-end marketing automations across your entire tech stack. Build from scratch, edit a pre-built template, or use Zapier Copilot to describe what you need in plain English. For example, you could build a workflow that:

• Triggers when a new lead fills out a form

• Uses AI to score and personalize a follow-up email

• Adds the lead to ActiveCampaign and notifies your team in Slack

• Logs the interaction in HubSpot automatically

You can also trigger all of that straight from your AI tool of choice. For example, if you're in Claude or ChatGPT, you could ask it to pull your top-performing campaigns from the past month, draft a report, and drop it into a Google Doc—without switching tabs. And with AI built into every step of the workflow, there's no separate tool to set up.

This is all backed by SOC 2 Type II compliance, with OAuth-managed authentication for every app you connect, so your data stays secure no matter how many tools you're running. Learn more about how to automate your entire workflow using Zapier.

Zapier pricing: Free plan available; from $19.99/month (billed annually) for the Professional plan.

Otras herramientas de marketing de IA a las que vale la pena echar un vistazo

From lead gen to conversion, research to editing, pricing to analytics, AI has seeped into almost every area of marketing—and it only gets better from here. If you don't jump on the bandwagon, you'll fall behind, so it's important to find opportunities to use AI in your work as a marketer, regardless of the task.

Aquí tienes algunas aplicaciones más para añadir a tu kit de herramientas de marketing de IA:

• AI email assistants like Shortwave make quick work of surfacing emails using AI-powered email search.

• AI productivity apps give you time back so you can concentrate on things that impact your work. This includes everything from project management apps to transcription software.

• AI meeting assistants like Fireflies.ai handle the logistics involved in making meetings more productive. They'll track your meetings, record conversations, transcribe them, and share important information with teammates.

• AI project management apps like Asana help you and your team organize projects, prioritize tasks, and optimize workflows.

• AI website builders like Wix streamline the process of designing websites and organizing your content.

• AI sales assistants like Regie.ai can do everything from drafting cold emails to deploying outreach campaigns.

• AI content detectors like ZeroGPT help you identify AI- versus human-generated content.

• AI marketing assistants like MarketingBlocks offer more all-in-one support for every aspect of your marketing workflow.

Una vez que descubras lo eficiente que puedes ser con las herramientas de marketing de IA, es imposible volver a la forma tradicional de hacer las cosas, y eso es algo bueno.

Lecturas relacionadas:

• How real businesses are using AI for content creation

• IA de marketing de contenidos: cómo la inteligencia artificial está cambiando el panorama

• Free marketing calendar templates you need (+ examples)

• AI in advertising: Examples, use cases, and future trends

• Las mejores herramientas de marketing de contenidos

• Optimización de motores generativos: cómo posicionarse en chatbots de IA

This article was originally published in October 2023 by Juliet John. The most recent update, with contributions from Allisa Boulette, was in June 2026.