Articles tagged "Email marketing"

How to pick the right online marketing channels for your business

There's an embarrassment of riches when it comes to online marketing channels for small businesses. That means a ton of opportunity—but also some tough decisions to make. You can't afford to chase them all, so you need to figure out which is right for you.

4 must-haves for a successful email newsletter

When I started my email validation business, ZeroBounce, launching a newsletter was one of my priorities. I was subscribed to several business newsletters and felt the effect those messages had on me.

Turn any website into an email newsletter

Email is the internet's last bastion against the algorithm. Every other website and app decides which things you will or will not see, and in which order you'll see them. Your inbox doesn't work that way—which is amazing. 

How Zapier helped us save thousands of dollars on our marketing budget

When hired, I was a one-man marketing army with a budget for tools, sponsorship, and paid campaigns of around $1,500.

Easy newsletter growth with Livestorm

Once you've hosted a webinar (or any other event, including a conference, podcast interview, or online course), keeping your audience's interest in your brand alive is the next big step. The lesson? Don't stay incommunicado.  

5 HubSpot features to streamline your workflows

If HubSpot is your software of choice for marketing, sales, support, or CRM, you know it has a zillion and one features. That's part of why you love it, but it means some of the most effective features might be slipping through the cracks. 

Start small: Getting your first customers through small-scale marketing tactics

While things like developing your products, setting up a corporation, and finding funding can be complex and difficult, there's always been one thing that has stood out to me as the most intimidating part of any new business: finding your first customers.

How I supercharged my email marketing in one year

In January 2020, I was down in the dumps about my business, KJ Trading Systems. It centers around teaching people an advanced approach to trading stocks and commodities/futures, and while I had a decently sized email list, the list wasn't really growing.

How to keep your email list updated and relevant

If you're focused on building your email list, it's easy to forget that you need to maintain that list. While a big list of subscribers is great, quality can be equally as important as quantity.

Be the face of your brand

I'm not one for marketing tricks or hacks, but there's one thing I do think is universally powerful when it comes to marketing your brand: you. Showing your face and connecting with your clients can have more impact than you might imagine.