Articles tagged "Email marketing"

9 email marketing ideas to use for your next campaign

Need some fresh email marketing campaign ideas? Here are nine examples with ideas on how to use them for your organization.

4 ways to automate your marketing operations and processes

From lead management to customer communication, here are the top ways marketers use automation to save time, improve data accuracy, and stay organized.

How to send newsletters in Gmail with customized layouts and multi-send mode

Google now offers built-in newsletter templates and the ability to send emails to multiple individual recipients without a BCC. Here's how it works.

3 ways to automate Iterable

Your customers come from different places, so it's helpful to create avenues of communication between the top of your customer funnel and your marketing platform. Here's how.

How to create a drip campaign with Mailchimp

Here's how to set up drip campaigns in Mailchimp, along with a few tips to get it right.

How to use storytelling in your email marketing

How to create a lead magnet that converts

I'll walk you through how we created a lead magnet funnel, and I hope you can take inspiration to build your own.

How to build an email marketing list—and 24 winning strategies

Before you can run an effective email marketing strategy, you need to compile an email marketing list composed of people who are interested in your offerings.

A guide to A/B testing your email campaigns (with examples and tips)

A/B email testing can help you gauge the effectiveness of specific changes in a campaign. Here's how to execute it, plus tips on how to use the results.

How to do A/B testing in Mailchimp

Everything you need to know about running a Mailchimp A/B test.