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Allisa Boulette

Based in New England, Allisa is a content marketer and small business owner who hopes to make the internet a more interesting place than she found it. When she’s not working, you can find her lying very still not doing anything.
Allisa Boulette

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More from Allisa

Business tips

What is data orchestration? Benefits, top tools, and best practices

Data orchestration is the process of managing and automating the movement, transformation, and integration of data across systems, tools, and workflows.

By Allisa Boulette

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10 min read

App tips

What is iPaaS? Integration platform as a service, explained

iPaaS is a cloud-based integration solution for connecting different apps and data sources. Discover how it eliminates siloed data and automates workflows.

By Allisa Boulette

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10 min read

Best apps

The 9 best pay-per-click (PPC) tools to optimize your ad spend in 2025

We break down the best pay-per-click tools. Dig into the best PPC tools for ad optimization, competitor analysis, campaign management, and more.

By Allisa Boulette

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21 min read

Marketing tips

Generative engine optimization (GEO): How to outrank competitors in AI search

Generative engine optimization (GEO) is the practice of tailoring content so it ranks in AI-generated answers, helping brands appear in generative AI tools.

By Allisa Boulette

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12 min read

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'