Close more deals faster with automation
Let Zapier do the admin work—the pre-call research, activity logging, and order processing—so reps can close deals rather than manage workflows.
Trusted by 3.4 million companies
Sync up your tools to fast-track your sales
Zapier connects your go-to-market (GTM) tech stack—your CRM, sales outreach platform, and customer support software—for a unified engine that accurately scores leads, moves deals to closed-won, and seamlessly onboards new customers with zero manual hassles.
Here's what Sales leaders say about automating with Zapier
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier saves each of our estimators 75 minutes daily, giving them more time to find new opportunities and schedule more installs. We have 77 Zaps automating more than 18,000 tasks per week. We wouldn’t have been able to scale like this without Zapier’s support.
David Laderberg, Vice President
Because of Zapier, all of our account managers are able to focus their time on key accounts and the channel strategy that drives revenue growth.
Alicia Roberts, Key Account Sales
Zapier allows us to be extremely flexible and build automated workflows that match how our sales cycle runs. We've been able to evolve past just emailing everyone.
Rishi Shah, CEO and Co-founder
Our B2B sales team used to spend two to three hours per prospect researching and building context. So, I built an AI agent for them and rolled it out to our entire Sales and Technical Sales teams. Now, what used to take them three hours takes less than five minutes. It's been incredible.
Usman Mahomed, Head of Product
Our users get answers and fixes to their issues much faster now. I was also able to leverage Slack and our [automated workflows] to avoid the need to add dozens of Salesforce licenses for our specialized teams.
Tori Phillips, Revenue Operations System Administrator
The appointment bot [we built in Zapier] keeps the sales process moving toward a closed deal. My clients are time- and staff-constrained. The more I can assist with the AI appointment booking bot, the more effective their sales processes will be.
Ryan Blackburn, Operations Manager
Zapier has been instrumental in making sure the team has the right data and insights so we can all work together to support our prospects and do what we can to make them successful.
Matt Grebow, Director of Enterprise Marketing
Upgrade your sales automation with AI-powered workflows
Join more than 400,000 automators who've already delegated 100+ million tasks to AI with Zapier. Translate mountains of unconnected data into instant insights for well-prepped reps, shorter sales cycles, and higher revenues.
Choose the AI that works best for you
No matter how you like to use AI, Zapier's expanding app library has you covered. Seamlessly incorporate AI into workflows between your CRM, marketing automation platform, prospecting tools, and more.
Build sales workflows at the speed of AI
Simply describe the task you want to automate—like handing off leads or pre-call prep—and Zapier's AI will help you quickly build your workflow.
Tailor-make your sales workflows using AI-generated code
Describe your needs and Zapier’s AI writes custom code, creating workflows that match your sales processes—no engineering required.
FOCUSED
Let your reps do what they do best
Keep your Sales team focused on actually selling. Zapier workflows automatically handle admin work like contact updates and contract approvals. Plus, Zapier and AI surface call prep details and instant product answers right in your reps' favorite tools.
Accurate
Tame your pipeline
Forecasts are only as good as the data they're built on. Rather than relying on stale or missing info from manual updates, bridge data gaps with automatic status tracking, deal prioritization, and pipeline clean-up for more accurate predictions.
Aligned
No opportunity left behind
Handoffs can get messy, and hot opportunities go cold as a result. Reduce the risk of lost leads with automation—use filtering and logic to route the right opportunities to the right reps right away.
“Without Zapier, we would have needed over 100 employees today just to do what we’re doing, which would have been unsustainable. We would have been out of business by now. Instead, today, we’re thriving with 50 highly productive employees.”
Vice President, Smart Charge America
Automate sales to accelerate your cycle
Reduce friction in your pipeline with Zapier's powerful automation. Manage leads, centralize data, and work across teams to land and expand more deals—and that's just the start. Let Zapier tackle more admin tasks so you can hit your targets faster.
Sales cycle management
Ensure no leads go cold
Automate the admin work and keep deals moving. Stay on top of every deal task—from assigning leads to funnel stage hand-offs—without manual data entry and reporting. Build a better buying experience with personalized customer touchpoints. Automatically send reps valuable details on customer behavior, like visiting a specific landing page or performing certain actions in your app. That way, upselling is easier than ever.
Account activity notification
Take action on your intent data by letting reps know immediately so they have the best chance of getting their prospect's attention.
Sales process alignment
Make handoffs smooth and simple between SDRs, Account Executives, Customer Success, and Professional Services. Automate followups and share all the info they'll need to close the deal.
Trial conversion
Automate follow-up sequences for users with a free trial to provide support and encourage them to upgrade to a paid plan.
Connect your apps to build an efficient sales tech stack
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
Flexible workflow features to power your sales automation
Pair 7,000+ integrations with our built-in workflow tools to break through tech stack limitations and create custom sales workflows.
Webhooks
Receive data from any service or send requests to URLs—all without writing code or running servers.
Code steps (with AI)
Describe how you'd like to customize your trigger or action and AI will write the Javascript or Python code for you.
Resources for Sales and Sales Operations teams
Three ways to automate your sales
How to write sales emails with OpenAI and Zapier
How a home entertainment business automated their entire sales cycle
CRM automation to boost your team's productivity
FAQs
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See what automation can do for your sales team
Join forward-thinking enterprises that trust Zapier for mission-critical workflows