Automation helps you get more from your marketing tools
Zapier helps you build marketing automation that connects disjointed tools, prevents human errors, and surfaces more insights from your data. Your team can reclaim their time and focus on delivering high-impact campaigns.
Trusted by 3.4 million companies
Zapier turns disparate tools into your own marketing command center
Zapier connects 7,000+ apps—so, you can transform individual tools into a unified marketing machine. Syncing your tech stack cuts manual data entry and context switching so you can effortlessly analyze campaign performance, send tailored customer messages, and drive revenue.
How other marketing leaders are automating with Zapier (and loving it!)
Automating our customer acquisition flow impacted our customers because now they’re able to support their international customers quicker. The sooner we can help them, the sooner they can help their customers. So, our time to value has shrunk by over 40%, which is really, really impressive and really difficult to do for a lot of SaaS companies.
Connor Sheffield, Head of Business Automation
Zapier's Customer Match integration keeps our data flowing seamlessly between Salesforce, Marketo, and our Google Ads campaigns. What used to be a manual process of manual downloads, formatting, and uploads now happens effortlessly.
Matt Grebow, Director of Enterprise Marketing
Zapier has allowed us to maintain a robust customer profile that allows us to personalize customer communication, diagnose customer experience issues, and helps us share learnings across the company. Since we started using Zapier, so many of our processes have become more efficient.
Corey Egan, Director of CRM
Zapier allows us to send leads from Marketo to Salesforce via webhooks with extreme reliability and ease. Instead of spending hours and hours engineering a Salesforce sync to pull reports manually, we're able to automate this and spend more time on highly strategic initiatives.
Micaela Wright, Associate Digital Marketing Manager
Zapier gives us unlimited flexibility and creativity. With Zapier, you’re like an artist with a blank canvas. I don’t know what we’d do without it.
Rishi Shah, CEO and Co-founder
Zapier has greatly improved our marketing spend. We can set precise conditions for sending conversion data to Google, making our marketing accounts very successful and saving us a ton of money.
James Sperry, Executive Vice President of Business Operations
Generating that many leads creates a lot of repetitive day-to-day tasks for our marketing team, so we automate many of our lead generation processes using Zapier, which connects apps and helps automate work that doesn't require technical expertise.
Lars Christensen, Social Ads Specialist
It has made our reporting process quicker, which saves our Account Manager time and gives them less stress. Now, they have more time to work with clients instead of pulling data.
Sarah Blocksidge, Marketing Director
Elevate your marketing automation with AI-powered workflows
Zapier pairs the power of AI and marketing automation to help you make data-driven decisions and execute outreach at lightning speed. Upgrade your campaigns, personalize customer engagement, and stay ahead of trends—all with Zapier.
Choose the AI that works best for you
However you use AI, Zapier's expanding app library has you covered. Add your preferred AI to key workflows like lead generation, marketing automation, and campaign management.
Build marketing workflows at the speed of AI
Simply describe the marketing automation you want—think lead capture or email nurtures—and Zapier's AI will help quickly build your workflow.
Use AI to unlock low-code tools
Further customize your marketing automation with AI-generated code snippets.
Productive
Boost your marketing team’s creative output and efficiency
Zapier automates the grunt work, freeing your marketers to tell stories that captivate customers rather than wrestling with spreadsheets.
Impactful
Scale your campaigns without the growing pains
As your marketing efforts grow, Zapier keeps everything running smoothly across email, social, ads, and more. Zapier helps you manage complex, multi-channel campaigns without slowing you down.
Customer-centric
Make customers wonder if you can read their mind
Improve your customers' satisfaction, loyalty, and lifetime value. Zapier unlocks personalization at scale and timely communication across all your channels.
data-empowered
Turn marketing data into revenue
Zapier keeps your data accurate and actionable so you can spot revenue opportunities fast. Enhance your efforts based on real-time insights—not outdated spreadsheets.
Transform your marketing with Zapier
Elevate your marketing game with Zapier's endless automation possibilities. Generate leads, develop and distribute content, and engage with customers—and that's just the start.
Lead generation and management
Ensure no lead is left behind
Capturing and nurturing leads is easier than ever with Zapier's marketing automation. Connect your CRM, email marketing, and social media tools. Streamline your lead generation and campaign management with automatic data collection and follow-ups.
Capture leads from anywhere
Never miss a hot prospect again. Connect web forms and your marketing channels to your CRM to automatically capture and organize new leads.
Smart lead nurturing
Automatically trigger personalized email campaigns based on lead behavior to deliver the right content at the right time.
Automatic lead scoring
Create workflows that score leads based on their behavior (e.g., page visits, email opens, link clicks) and ensure your Sales teams know who to prioritize.
Instant lead-to-sales handoff
Route new leads to the appropriate Sales rep in seconds. Drive faster follow-ups and higher close rates.
Enhance campaign performance and impact
Connect data from all of your top marketing channels and get details on how your campaigns perform. Spot winners, cut losers, and optimize on the fly.
Connect your apps to build an efficient marketing tech stack
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
Flexible workflow features to power your marketing automation
Pair 7,000+ integrations with our built-in workflow tools to break through tech stack limitations and create custom marketing workflows.
Webhooks
Receive data from any service or send requests to URLs—all without writing code or running servers.
Code steps (with AI)
Describe how you'd like to customize your trigger or action and AI will write the Javascript or Python code for you.
Transform your marketing with Zapier automation resources
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FAQs
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See what automation can do for your marketing team
Join forward-thinking enterprises that trust Zapier for mission-critical workflows