Joe Stych is part of Zapier's marketing team, and works in Minneapolis, Minnesota. He spends his free time writing, reading magazines, and watching as much baseball as humanly possible.
Joe Stych
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Marketing tips
Drip marketing: What it is and examples to learn from
Drip marketing is a strategy that involves sending automated emails to audiences based on either a schedule or certain actions that the user takes.
By Joe Stych
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14 min read
Marketing tips
Markets, segments, and personas: Defining marketing jargon
Zeroing in on your market is the best way to make sure you're creating products that a specific audience actually wants, then talking about them in the right way. Here's how to do just that.
By Joe Stych
•
7 min read
Marketing tips
Facilitate internal understanding of your products with this template
This "product on a page" template will help you communicate new products and features to your marketing team.
By Joe Stych
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4 min read
Marketing tips
How to craft your brand message (with template)
No matter how revolutionary, life-changing, and industry-disrupting your product or service is, that alone isn't going to sell it. You still need to convince people of its value.
By Joe Stych
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5 min read
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