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Katie Paterson

Katie Paterson is a freelance writer and digital marketer specializing in marketing, technology, recruitment, and business growth. She lives in Glasgow, Scotland.

Katie Paterson

Katie's articles

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More from Katie

App comparisons

Zoom vs. Teams: Which is better for remote meetings and collaboration? [2025]

During the pandemic, the company I worked for made the shift from Zoom to Teams, and everyone and their dog had an opinion on which app was better. Two years later, the jury's still out.

By Katie Paterson

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9 min read

App comparisons

Calendly vs. Google Calendar appointment schedule: Which should you choose? [2025]

Here's how these two appointment scheduling apps stack up in practice.

By Katie Paterson

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11 min read

App comparisons

Coda vs. Notion: Which workspace app is right for you? [2025]

Here are the key differences between Coda and Notion, so you can decide which app you should use.

By Katie Paterson

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12 min read

App comparisons

HubSpot vs. Mailchimp: Which marketing tool is right for you? [2025]

We tested HubSpot and Mailchimp's marketing features to see how they stack up. Here's what we learned.

By Katie Paterson

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13 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'