RevOps automation collection

How HARO can change the way your small business does SEO

You've likely spent some time reading about and focusing on on-page SEO—optimizing your site to be sure Google will like it. But backlinks (links to your page from another site) are another valuable way to help people find you.

4 ways to automate your online quizzes with Interact

Online quizzes aren't just frivolous fun. When done right, they're also a very effective marketing tool.

'Easy automation': How Zapier helped this Spanish eCommerce company scale

Zapier has helped Materialesdefabrica.com and Habitium save more than six hours a week on order fulfillment alone.

How StoryCorps uses Zapier to enrich CRM data and improve internal workflows

When your mission is preserving and sharing stories told by people around America, you end up with a lot of files to manage—and a lot of contacts to track.

How to grow your small business with affiliate marketing

Affiliate marketing sounds fancy, but it's actually quite simple: an influencer promotes a product in exchange for a commission, or two related businesses help market each other.

4 automated workflows that help you promote and publish your content

It's hard work to create good content. Not only do you have to make a plan and create the content, you also need to distribute and promote it in the places it's most likely to be seen by your audience. 

How to keep your email list updated and relevant

If you're focused on building your email list, it's easy to forget that you need to maintain that list. While a big list of subscribers is great, quality can be equally as important as quantity.

Customer reviews: The most important small business marketing strategy

An expertly crafted marketing plan will only take you as far as your online reviews allow. You can say all the right things, on all the right platforms, with all the right keywords, but bad reviews can still tank even the best marketing strategies.

The value of transparency: Letting your customers see the data you see

I'm the co-founder of Service Direct, an advertising technology company based in Austin. We offer lead generation solutions for local service businesses, and we like to think we take a lot of the complexity and risk out of marketing for small businesses.

Turn any website into an email newsletter

Email is the internet's last bastion against the algorithm. Every other website and app decides which things you will or will not see, and in which order you'll see them. Your inbox doesn't work that way—which is amazing.