Articles tagged "Brand marketing"

Brand voice 101: How to create a consistent brand

Like many terms in the world of branding, "brand voice" gets thrown around a lot without a solid definition to weigh it down. Here I'll walk you through the step-by-step process of creating a consistent brand voice.

How to craft your brand message (with template)

No matter how revolutionary, life-changing, and industry-disrupting your product or service is, that alone isn't going to sell it. You still need to convince people of its value.

About Page Essentials: Consider These 8 Elements to Make Your Company Look Best

One of the smallest pages on your website can also be one of the most important: your About page. And yet, this crucial page is often buried in a drop-down menu or a small link in the footer.