How tl;dv increased user upgrades with Zapier

It's much faster to collaborate with your team and close sales deals on a video call. But when the call ends, you often spend time on hidden admin work.

tl;dv's on a mission to save people time in live meetings. This AI meeting assistant tackles meeting recording, note-taking, and information-sharing for you. 

‘’Our customers know that the gold nuggets of information discussed multiply their business growth if they reach the right person in the right tool," says Rapha Allstadt, Co-founder and CEO of tl;dv. "Zapier helps us connect live meeting knowledge exactly in that way." 

After embedding their Zapier integration into their product, more customers started using it. Within a quarter, tl;dv saw a 20 percent increase in active users.

How tl;dv embedded Zapier and supercharged growth

With their mission top of mind, tl;dv turned to our partner solutions to help their customers save even more time with meeting-related work. 

tl;dv used the Full Zapier Experience embed tool to make their product a central hub for post-meeting knowledge sharing. 

The result: tl;dv's Zapier integration increased user upgrades to paid plans. 

Jump ahead:

• Lead with the jobs to be done

• Introduce the integration at the right moment

• Include automation in the roadmap

Lead with the jobs to be done

tl;dv embedded their integration using the Full Zapier Experience because customers needed less context-switching.

"Communication flows for our customers are scattered and trapped in isolated tools," says Pedro Marzagao, Head of Marketing at tl;dv. "They might log to-dos in Notion or Trello, bugs in Jira, and client conversations in CRM tools."

The Full Zapier Experience allows tl;dv users to discover new app integrations, find one-click workflows, and connect their favorite tools—all in one spot.

Introduce the integration at the right time

tl;dv introduces new users to the power of automation right after they experience the magic of AI. 

"[Our integration] is on the first page new users see, right after reaching our core product's 'a-ha' moment in our onboarding flow," Pedro says. 

tl;dv chose the right moment in their user journey—signups to use their embedded integration increased by 40 percent within a quarter. 

This early introduction has also helped tl;dv keep users engaged and ultimately upgrade to a paid plan. 

Include automation in the roadmap

The team's hard-earned results allowed them to unlock platinum-level benefits as a Zapier Partner Program member, but they're not stopping there. tl;dv is making the most of its Zapier integration to find new ways to expand customer connectivity.

"Sales teams are among our best customers," Pedro says. "They desperately need to send information from their live meeting providers to their CRM." 

The team has big plans: Think single-meeting workflows, cross-meeting intelligence, and customizable AI reports. 

Making every meeting count with AI and automation

tl;dv helped their customers harness the magic of AI with automation. Now, more users are using tl;dv's Zapier integration to save time and make every meeting count. Mission accomplished.