Track real revenue from your LinkedIn Ads—on autopilot
Automatically track signups, sales, and offline conversions with LinkedIn Conversions API. Free for all Zapier users.
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Drive up your LinkedIn ads ROI—automatically
With LinkedIn Conversions API, advertisers can track real revenue—not just clicks—by connecting first-party data directly to LinkedIn. On average, advertisers using Conversions API see:
✅ 31% more attributed conversions
✅ 39% lower cost per qualified lead
✅ 20% lower cost per action
How it works in 3 simple steps:
- Track what happens after the click. When someone signs up, books a demo, or makes a purchase, it’s logged as a conversion.
- Send it to LinkedIn automatically. No spreadsheets, no manual work—Zapier connects your CRM to LinkedIn.
- See which ads drive real results. Get insights that help you spend smarter and improve your campaigns.
“With LinkedIn Conversions and Zapier, I can finally see which ads drive real customers, not just form fills. It’s quick to set up and radically changes how we optimize campaigns.”
Founder, Linklo.io
Want a professional to do the heavy-lifting?
Book your free, one-hour set up session with a Zapier Solution Partner and start automating your LinkedIn Conversions to get better insights and performance today.
Boost your ad ROI like these top companies
99% increase in lead delivery accuracy
30% reduction in cost per lead
New to LinkedIn advertising?
💰 You may be eligible for $500 in ad credits when you connect LinkedIn with Zapier.
See how it works in two minutes
Watch how this powerful tool transforms your LinkedIn ads’ impact in just 2 minutes.
No-code set up to get started fast
Follow video tutorials, step-by-step guides, and ready-to-use workflows to set up LinkedIn Conversions in minutes.
HubSpot + LinkedIn Conversions
Send LinkedIn Conversions events when new HubSpot contacts are created
ActiveCampaign + LinkedIn Conversions
Send LinkedIn Conversions events when new or updated deals are added in ActiveCampaign
LinkedIn Ads + LinkedIn Conversions
Send conversion events in LinkedIn Conversions for new lead gen form responses in LinkedIn Ads
Pipedrive + LinkedIn Conversions
Trigger new LinkedIn Conversions events when deal matching filters are updated in Pipedrive
6 ways to automate LinkedIn Conversions
Step-by-step tutorial: LinkedIn Conversions and Salesforce
Add leads from LinkedIn Lead Gen Forms to Salesforce
Do you use one of the CRMs below?
Check out the new CAPI activation workflow in LinkedIn’s Campaign Manager Tool to set up your Conversions API flows easily with preset templates!
The LinkedIn ads playbook every B2B marketer needs
Built with insights from LinkedIn, HubSpot, and Zapier Solution Partners
Inside the playbook, you’ll get:
- A 5-stage funnel maturity model to scale your LinkedIn Ads
- Templates + video walkthroughs of high-impact workflows
- Real tips from B2B marketing pros
- How to claim $500 in LinkedIn Ad credits
“We found 30% more conversions attributed to our LinkedIn Ads campaigns with this setup.”
Host of the LinkedIn Ads Show, Founder B2Linked
Got questions? We’ve got your answers.
I don't have time to set this up myself. Can you support me?
Yes! A Zapier Solution Partner is on-hand to guide you through the setup for free and answer any questions, ensuring you’re ready to maximize your LinkedIn Conversions. Book a complimentary, one-hour set up call today (you might not even need the full time!).
How is the LinkedIn Conversions integration different from the LinkedIn Ads integration?
The LinkedIn Conversions integration helps you track key actions after users interact with your LinkedIn ads, capturing both online and offline conversions. With Zapier, this data flows automatically back to LinkedIn Ads, empowering you to optimize campaigns and boost ROI—all without affecting your Zapier task quota.
You don't need to use the LinkedIn Ads integration to use LinkedIn Conversions either.
Remember, LinkedIn Conversions is free to use.
Do I need any coding skills to set up LinkedIn Conversions with Zapier?
No coding skills are required! Zapier makes it easy to set up LinkedIn Conversions through simple, step-by-step workflows. Learn more about the easy setup or our free Zapier Solution Partner sessions.
How will LinkedIn Conversions impact my Zapier plan quota?
The tasks associated with LinkedIn Conversions are completely free and do not count against your Zapier plan quota. This means you can track your conversions without worrying about extra costs.
What kind of data can I track with LinkedIn Conversions?
You can track a wide range of customer actions, including:
- form submissions
- purchases
- downloads
- offline actions
- and more
This data is then sent back to LinkedIn Ads, allowing you to see which campaigns are driving the most value.
How long does it take to set up LinkedIn Conversions with Zapier?
Setting up LinkedIn Conversions with Zapier typically takes just a few minutes. Once you’ve connected your LinkedIn Ads account and set up the conversion actions you want to track, Zapier handles the rest automatically.
How does server-side tracking work, and why is it important?
Server-side tracking ensures that your conversion data is accurate and not blocked by browser settings, ad blockers, or cookie restrictions. This means you get a clearer picture of your ad performance, allowing for better optimization.
Will this integration affect my existing LinkedIn ad campaigns?
No, integrating LinkedIn Conversions with Zapier will only enhance your existing campaigns by providing more accurate conversion data. Your current ad setups and workflows will continue to function as they do now.
Can I use LinkedIn Conversions with other CRMs or marketing tools?
Yes! LinkedIn Conversions integrates seamlessly with a wide range of CRMs and marketing tools via Zapier. This allows you to create a fully connected marketing stack that drives even better results.
What is the cost of using LinkedIn Conversions with Zapier?
It's free! When you use the LinkedIn Conversions app in a Zap, action steps will not count toward your task usage. Action steps that use other apps will still count toward your task usage. All other plan features, including rate limits, still apply.
Know which ads actually work. Set it up today for free.
Zapier does the busy work, so you can see which ads drive revenue—without lifting a finger.
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