Advertisers who build their data strength with first-party data see an 11% average increase in incremental ROAS*
Google's algorithm can only optimize what it sees. If sales happen in your CRM, over the phone, or in-store—and you're not sending that data back—your campaigns are bidding on clicks, not customers. Zapier closes the loop automatically.
35% more ROAS. 30+ hours saved. One Zap.
"Zapier let us put a name tag on every lead from Google Ads. Now we know what actually converted—and what didn’t."
See how it works
Watch Zapier Solution Partner Vuk Stajić share just one possibility. See how to automatically add new Shopify customers to your Google Ads audience segments.
Engage leads quickly
Capture ad clicks and spark instant actions. Automate follow-ups, nurture leads, and boost conversions.
Track campaigns accurately
Real-time updates on every ad click. Ensure data accuracy, optimize on the fly, and drive better decisions.
Do data management right
From ad data to actionable insights. Streamline workflows, eliminate manual tasks, and harness automated reporting.
New to tracking conversions? Start for free.
If you haven't used the Send Offline Conversions action yet, we'll give you 2,000 free tasks every month for 6 months to try it.
That's enough to push thousands of CRM deals, calls, and form submissions back to Google Ads—without touching your plan's task limit.
Why automate with Google Ads and Zapier
From ad clicks to instant outreach, unlock limitless Zaps connecting Google Ads with 9,000+ apps to automate manual tasks and focus on high-impact work
Unlock effortless ad targeting with Customer Match Zaps
Sick of wasting ad dollars? Let automation do the heavy lifting—keeping your customer lists fresh and your ads hitting the right audience, right on time.
Popular ways to close the attribution loop
Send CRM deals, form submissions, phone calls, and in-store purchases back to Google Ads—automatically.
Resources from the team at Google
Use Customer Match with Google Ads
Target your existing customers and people like them across Google Search, YouTube, and Gmail.
Zapier offline conversion imports
Zapier helps you track which ad clicks lead to offline sales (or other valuable customer actions).
Export leads using Zapier
Export contact details from lead form assets to your lead management tool or CRM.
Link Zapier in Audience Manager
Connect Zapier and Audience Manager to access, import, and create audience segments.
*Source: Google Data, Global, Measurement, April 2025 - April 2026. Based on Search campaigns bidding to conversion value.
