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FEATURED

Loyalty, AI, and Innovation: The Story of Fetch with Wes Schroll
Most companies talk about becoming “AI-first.” Very few actually stop the business to make it real.
Wes Schroll — Founder & CEO of Fetch — joins Wade to unpack what it actually takes to scale a consumer platform, evolve a decade-old company, and integrate AI without losing focus, culture, or trust. From building his first business at 14 to leading a loyalty platform that now influences more consumer spend than nearly anyone outside Walmart and Amazon, Wes shares the behind-the-scenes decisions that shaped Fetch’s growth.
What does it take to reinvent a billion-dollar SaaS company in the age of AI? For Intercom, the answer was refocusing the business, betting everything on an AI-first future, and a $50 million pricing model gamble. In this episode, co-founder Des Traynor pulls back the curtain on the bold moves that reset Intercom’s trajectory and turned its AI agent, Fin, into a powerhouse that resolves 65% of customer conversations.
If you’re leading AI transformation, this is the playbook: how to make the painful cuts, how to reset culture, and how to price AI in a way that actually works. It’s not theory—it’s the story of one of the biggest AI reinventions in SaaS.
51 min
51 min
51 min
Series
Series
VIDEO
Agents of Scale is a show about real stories of AI transformation. Hosted by Zapier CEO Wade Foster, each episode features a candid conversation with a
C-suite leader who’s scaling AI across their organization—turning early experiments into lasting change. From mindset shifts to automation breakthroughs, these are the untold stories behind the enterprise AI wave.
VIDEO
Agents of Scale is a show about real stories of AI transformation. Hosted by Zapier CEO Wade Foster, each episode features a candid conversation with a C-suite leader who’s scaling AI across their organization—turning early experiments into lasting change. From mindset shifts to automation breakthroughs, these are the untold stories behind the enterprise AI wave.
VIDEO
Agents of Scale is a show about real stories of AI transformation. Hosted by Zapier CEO Wade Foster, each episode features a candid conversation with a
C-suite leader who’s scaling AI across their organization—turning early experiments into lasting change. From mindset shifts to automation breakthroughs, these are the untold stories behind the enterprise AI wave.
VIDEO
Agents of Scale is a show about real stories of AI transformation. Hosted by Zapier CEO Wade Foster, each episode features a candid conversation with a
C-suite leader who’s scaling AI across their organization—turning early experiments into lasting change. From mindset shifts to automation breakthroughs, these are the untold stories behind the enterprise AI wave.
VIDEO
A series about the builders who saw what others couldn’t—and made it real. These are stories of human transformation, where automation isn’t just technology, but a lens to rethink how we live, work, and see ourselves.
VIDEO
A series about the builders who saw what others couldn’t—and made it real. These are stories of human transformation, where automation isn’t just technology, but a lens to rethink how we live, work, and see ourselves.
VIDEO
A series about the builders who saw what others couldn’t—and made it real. These are stories of human transformation, where automation isn’t just technology, but a lens to rethink how we live, work, and see ourselves.
VIDEO
A series about the builders who saw what others couldn’t—and made it real. These are stories of human transformation, where automation isn’t just technology, but a lens to rethink how we live, work, and see ourselves.
PODCAST
4% of people in U.S. prisons are believed to be innocent—even fewer are ever exonerated. Kerry Robinson is one of them. The 4% is a four-part series chronicling Kerry’s wrongful conviction, the broken system that put him behind bars, and the fight that won his freedom nearly 20 years later. It’s a story of injustice, resilience, and the science that turned the tide.
PODCAST
4% of people in U.S. prisons are believed to be innocent—even fewer are ever exonerated. Kerry Robinson is one of them. The 4% is a four-part series chronicling Kerry’s wrongful conviction, the broken system that put him behind bars, and the fight that won his freedom nearly 20 years later. It’s a story of injustice, resilience, and the science that turned the tide.
PODCAST
4% of people in U.S. prisons are believed to be innocent—even fewer are ever exonerated. Kerry Robinson is one of them. The 4% is a four-part series chronicling Kerry’s wrongful conviction, the broken system that put him behind bars, and the fight that won his freedom nearly 20 years later. It’s a story of injustice, resilience, and the science that turned the tide.
PODCAST
4% of people in U.S. prisons are believed to be innocent—even fewer are ever exonerated. Kerry Robinson is one of them. The 4% is a four-part series chronicling Kerry’s wrongful conviction, the broken system that put him behind bars, and the fight that won his freedom nearly 20 years later. It’s a story of injustice, resilience, and the science that turned the tide.


















