Articles tagged "Marketing"

How to create brand visuals for free in Canva

Here, I'll show you how to use Canva to make some basic brand assets, so you can build a consistent and effective brand even if you have zero background in design.

Streamline work across departments with automation

When you bring Zapier into the mix, it's easier to streamline work between different teams. Here are the top workflows you can automate between your departments.

Squarespace vs. WordPress: Which is best?

Squarespace provides a zero-hassle experience, while WordPress offers unlimited customization.

Why customer marketing should be a priority—and how to make it one

Nobody enjoys being taken for granted. Customers are no different. If you want to keep them, increase their individual sales, and perhaps make unofficial ambassadors out of them, you need to continue marketing to them.

5 ways to analyze lead gen efforts and drive conversions

Using lead generation metrics and other feedback loops can help you refine your strategy and close more deals.

4 ways to automate your marketing operations and processes

From lead management to customer communication, here are the top ways marketers use automation to save time, improve data accuracy, and stay organized.

Benchmark report: The ROI of marketing automation

Learn what other marketers are getting out of automation—and how you can trim your own to-do list.

How to use storytelling in your email marketing

How to make design templates that are easy to use (and still look good)

As a designer who's helped businesses with their branding strategy for the past 15+ years, I can tell you: design templates are a powerful way for brands to consistently deliver professional visual assets at scale. 

Jump on the webinar bandwagon: 8 webinar ideas

There's never been a better time to jump on the webinar bandwagon. But knowing you want to host a webinar is just the tip of the iceberg—figuring out what your webinar should be about is the next big hurdle.