Articles tagged "Small business"

How to automate a customized apparel store

Customized merchandise lets you fulfill orders for products that have way too many options to list on your site, let alone stock. Automation helps you do that at scale.

How to keep your email list updated and relevant

If you're focused on building your email list, it's easy to forget that you need to maintain that list. While a big list of subscribers is great, quality can be equally as important as quantity.

2020 in review: Customers who inspired us, plus top stories

While there's a lot we'll be happy to leave behind us, there are some things we're particularly proud of here at Zapier, and we wanted to take a moment to share them with you.

Why a podcast is the perfect growth tool for your small business

As head of content for Plant Sumo, I was tasked with growing the business, creating potential PR and marketing opportunities, and making the brand stand out without breaking the bank. I did it by starting a podcast. 100% independently.

Customer reviews: The most important small business marketing strategy

An expertly crafted marketing plan will only take you as far as your online reviews allow. You can say all the right things, on all the right platforms, with all the right keywords, but bad reviews can still tank even the best marketing strategies.

Why hiring neurodiverse employees is a win-win opportunity

There's a massive untapped talent market just waiting to be embraced by businesses—hiring neurodiverse employees.

How to create a chatbot that works for you and your customers

I'm the co-founder of YourLibaas, an eCommerce brand selling designer apparel. Our revenue went down the drain when India announced a stringent lockdown, allowing only essential goods to be delivered (which designer apparel by no means is). 

How to grow your small business with affiliate marketing

Affiliate marketing sounds fancy, but it's actually quite simple: an influencer promotes a product in exchange for a commission, or two related businesses help market each other.

How Zapier helped this founder keep engineers focused on product development

In the early years of my startup my co-founder and I faced a challenge familiar to many young tech companies: Our engineering resources were spread thin, with competing priorities and an ever-changing roadmap. Automation helped us

How automation helped OpenPhone tailor responses to customers

OpenPhone understands the challenges startups face better than most businesses. They built their product for small business owners who don't want to use their personal phones for work.