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21 min read

The 17 best AI marketing tools in 2026

By Juliet John · June 10, 2026
Collage of app icons representing Zapier's picks for the best AI marketing tools.

We independently review every app we recommend in our best apps lists. When you click some of the links on this page, we may earn a commission. Learn more.

Marketers wear all the hats. No matter what part of marketing you work in, it's likely you're asked to stretch your skills into another area. But with more and more AI marketing tools being released every day, it's made this multi-jobbing a lot easier. 

The problem is, marketers are drowning in these AI tools. Every app has a copilot, every copilot has a price tag, and the line between "useful" and "expensive novelty" keeps moving.

I've spent a lot of time tinkering with these tools. Based on those experiences and the research and testing done by the team at Zapier, I've pulled together the AI marketing tools most worth your time, whether you need help creating assets, refining content, managing social campaigns, or stitching your whole workflow together with automation.

The best AI marketing tools by category

Every marketing team has a different hat pile. A solo founder needs different things than a content lead at a 500-person SaaS. With that in mind, I've grouped my recommendations for the best AI marketing tools by category. If you're looking for a specific type of tool, feel free to jump ahead. Otherwise, keep scrolling to learn more.

  • The best AI marketing tools for visual content and creative production

  • The best AI marketing tools for research, writing, and editing

  • The best AI marketing tools for SEO, content optimization, and AI visibility

  • The best AI marketing tools for campaign executions

  • The best AI marketing tool for automating your workflows

What is an AI marketing tool?

An AI marketing tool is any software that uses artificial intelligence to help you with your marketing-related tasks.

We tend to jump straight to content creation when we think about using AI in marketing, but how you employ AI will depend a lot on your role. Here are some of the ways AI marketing tools might help you in your day-to-day:

  • Tracking whether ChatGPT, Gemini, and Perplexity recommend you when someone asks about your sector

  • Auto-building full email campaigns, complete with copy, segments, and send-time, from a single prompt

  • Drafting first-pass briefs against live SERP data

  • Generating on-brand visuals that actually look like your brand, not stock photo cosplay

  • Using predictive analytics to better understand which leads are likely to convert

And that's just scratching the surface. As AI becomes the new normal, most of the apps you use will have AI features deeply integrated into every step of your workflow. Until then, these are the best AI marketing tools available to you now.

The best AI marketing tools at a glance

Best for

Description

ChatGPT

Image generation

Easy-to-use AI image generator

Adobe Photoshop

Photo editing

Full-featured AI photo editor for advanced control

Canva

Graphic design

Graphic design tool with AI-generated design templates

Runway

Video generation

High-quality AI video generator

Descript

Video editing

Transcript-based video editing tool

ElevenLabs

Audio creation

AI voice generator that turns text into audio tracks

Gamma

AI presentations

Slide generation from prompts or documents

Claude

Research and writing

Conversational AI chatbot for content generation, brainstorming, and market research

Grammarly

Editing

AI grammar checker with brand style guide configuration

Similarweb

AI visibility

Side-by-side SEO and GEO tracking

Clearscope

Content optimization

Content optimization tool for improving content quality and SEO rankings

Semrush

SEO and competitor analysis

AI Toolkit monitors brand mentions across AI on top of full SEO coverage

FeedHive

Social media management

Social media management tool with AI-powered content recycling and conditional posting

ActiveCampaign

Email marketing automation

Marketing automation platform for drip campaigns and behavior-based journeys

HubSpot CRM

AI CRM

CRM for aligning marketing and sales with built-in AI tools

Cursor

Vibe coding

Coding assistant for building marketing experiments, landing pages, and internal tools

Zapier

Building safely with AI

AI orchestration platform that automates workflows across your tech stack

The best AI marketing tool for image generation 

ChatGPT

ChatGPT, our pick for the best AI marketing tool for generating images.

ChatGPT pros:

  • Incredibly easy to use

  • Included with ChatGPT Plus, so you get a lot of AI for your money

ChatGPT cons:

  • Fine-grained control can still feel limited compared to more specialized tools

AI image generators can help you create original visuals fast, whether you need blog illustrations, ad concepts, or social assets that don't look like generic stock photos. Right now, ChatGPT is one of the easiest ways to do that. With simple AI art prompts, you can generate digital artwork that's business-ready. There are even some image editing features to go along with it.

If you're already using ChatGPT day to day, use Zapier to connect it with over 9,000 apps, so you can kick off workflows directly from your chat window, without switching tabs. For example, you can have ChatGPT create an image and then tell it to upload the results to Google Drive or post them to Slack for review.

Automate ChatGPT

ChatGPT pricing: The free plan gives you limited access to image generation. ChatGPT Go, for $8/month (billed monthly), gives you extra generations. For serious image generation, you'll want ChatGPT Plus, for $20/month, which gives you higher caps than Go and at faster speeds. It's also available for free through Microsoft Copilot.

Read more: The best AI image generators

The best AI marketing tool for editing photos

Adobe Photoshop

Adobe Photoshop, our pick for the best AI marketing tool for editing photos.

Adobe Photoshop pros:

  • Some of the best AI-powered tools you can find in any app

  • It's still Photoshop, with all the power and control that gives you

Adobe Photoshop cons:

  • Steep learning curve

AI image generators can produce creative assets, but if you want to take things to the next level, you'll need an AI image editor. They can elevate your AI-generated images, or you can use them to make your own designs and photography work for the context you need.

Adobe Photoshop is the big name here. You get serious editing control, plus AI tools that make arduous tasks like removing objects, extending backgrounds, or generating variations much faster.

You can also use Adobe Photoshop in tandem with Lightroom—another Adobe image editor that's geared more toward managing and processing photos. Lightroom also integrates with Zapier, so you can automate your photo editing workflows—like automatically syncing finished exports to Google Drive or notifying your team in Slack when a new batch is ready for review.

Automate Adobe Photoshop Lightroom

Adobe Photoshop pricing: From $19.99/month (billed monthly) for the Photography Plan, which includes Adobe Photoshop Lightroom and 1,00 generative credits to use generative features. 

Read more: The best AI photo editors

The best AI marketing tool for graphic design

Canva

Canva, our pick for the best AI marketing tool for creating designs for free.

Canva pros:

  • Robust library of design templates

  • Canva AI offers a wide range of AI-powered design features 

Canva cons:

  • You still see paid features in the free version, which can be annoying if you try to use them

Canva is still the tool I'd hand to anyone who isn't a designer but needs to make something that doesn't look like a PowerPoint from 2008. It has millions of templates for all sorts of use cases, from LinkedIn carousels to Instagram Stories and everything in between. There's a drag-and-drop editor and a great selection of free assets for quick customization.

Canva also offers a rich suite of AI-powered features—most of which are locked behind a Pro subscription. But you can use the AI text-to-image generator and a few of the other Magic Design tools on the free plan.  

To get even more out of Canva, use Zapier's Canva integration to automate your design workflows. For example, you can create new Canva designs automatically from data in a spreadsheet, or save finished designs straight to Google Drive—and even kick off design workflows straight from your favorite AI tools. Learn more about how to automate Canva.

Automate Canva

Canva pricing: Free plan includes 1.6M+ templates and other assets, 5GB of cloud storage, and some AI features; paid plans start at $12/month (billed annually), which include more storage and advanced AI features.

Read more: The best Canva alternatives and the best graphic design software

The best AI marketing tool for video generation

Runway

Runway, our pick for the best AI marketing tool for AI video generation.

Runway pros:

  • Advanced AI tools for unique results

  • Great help content

Runway cons:

  • Steep learning curve

Whether it's for personalized marketing collateral, internal messaging, or a short YouTube tutorial, quick video creation using AI is a huge win. Sure, AI-generated videos won't be as authentic as the human-made version, but they get the job done.

Runway takes a unique approach to AI video generation: it lets you capture and generate unique videos from prompts instead of kicking things off with a pre-defined template. 

But text-to-video isn't the only trick in the book. Runway has a large collection of AI-powered tools to do things like remove backgrounds without a green screen, interpolate frames, and generate subtitles—all working with sound and static images. The platform has a serious video-editing vibe, but all the tools are surprisingly easy to use, even if it's hard to understand what's really going on behind the scenes.

You can even integrate Runway with Zapier to automatically convert images to video or auto-generate videos whenever a new blog post publishes, and then route the output wherever it needs to go. 

Automate Runway

Runway pricing: Free plan includes 125 one-time credits (you can't buy more); paid plans start at $12/user/month (billed annually), which includes 625 monthly credits with the option to top up.

Read more: The best AI video generators

The best AI marketing tool for video editing

Descript

Descript, our pick for the best AI marketing tool for generating videos.

Descript pros:

  • Intuitive controls

  • Edit video by editing the transcription

Descript cons:

  • Transcription is inaccurate from time to time

If you want less of an AI video generator and more of a practical editor, Descript is one of the best tools for the job. It's primarily an audio and video editing tool that lets you edit a video by deleting words in the transcript. Instead of scrolling through the timeline to split or trim, simply highlight the parts of the transcript that you want gone, and Descript edits it out for you. It's powerful, easy to use, and perfect for team collaboration. 

Descript also offers other useful AI features with its Underlord toolkit. There are AI features to help you refine the audio to studio quality, run auto multicam to cut to whoever's speaking, and even generate highlights and clips for you to post on short-form socials.

Descript pricing: Free plan available with 1 hour of transcription and 1 watermark-free video at 720p each month; paid plans start at $16/user/month (billed annually), which includes more transcription hours and higher quality exports.

The best AI marketing tool for AI voice generation

ElevenLabs

ElevenLabs, our pick for the best AI marketing tool for AI voice generation.

ElevenLabs pros: 

  • Offers 10,000+ voices 

  • Advanced voice search and filtering tools 

ElevenLabs cons: 

  • Less powerful voice generation controls than other comparable platforms 

Recording a voiceover to go with your product demo video is challenging enough. There's never enough time to rehearse your lines. And you have to go through multiple takes to get what you want. AI voice generators can help deliver impressive text renditions without needing to plug a top-of-the-line mic into your computer. 

ElevenLabs tops the list of voice generators—and for good reason. It features over 10,000 voices, with advanced search and filtering tools to help you find the right one that matches your needs. And if you can't find the perfect fit in the library, Voice Design allows you to generate entirely unique AI voices from a simple text prompt. By describing the tone, accent, age, and delivery, you can create custom characters—ranging from a menacing witch to a calm warrior—powered by their latest Text to Speech v3 model.

You can also connect ElevenLabs to Zapier to weave AI voice generation into your broader content workflows. For example, you can create a script with ChatGPT and then, straight from your chat window, tell ElevenLabs to narrate it. Or you can trigger the same workflow whenever a script is finalized in Google Docs and upload the audio file to Dropbox or notify your team in Slack when it's ready. 

Automate ElevenLabs

ElevenLabs pricing: Free plan includes ~10 minutes of audio every month with extra minutes available for ~$0.36/character; paid plans start at $5/month (billed annually), which includes ~30 minutes of audio, more minutes at lower rates, and extra features like voice cloning.

Read more: The best AI voice generators

The best AI marketing tool for AI presentations 

Gamma

A screenshot of Gamma, an AI marketing tool.

Gamma pros:

  • Generate a polished first-draft presentation in seconds

  • Plenty of powerful customization tools

Gamma cons:

  • Less granular control than traditional presentation software

I don't know about you, but I'd rather perform my own appendectomy than spend three hours fiddling with PowerPoint. AI presentation tools can shortcut a lot of that busywork.

Gamma is a great tool to check out if you're regularly turning campaign plans, webinar presentations, or client updates into slide decks. Type in a topic or paste in an existing document, choose the number of slides, and it will generate an outline so you can reorganize cards, tweak how much text appears on each slide, and choose image sources before the deck is created.

Gamma also gives you more control than a lot of AI presentation tools. Tucked below the main controls are the advanced settings where you can set target audiences, adjust tone, choose aspect ratios, and use AI commands to revise slides without rebuilding them from scratch. It's not limited to presentations, either. You can use Gamma to create landing pages, social media assets, and documents with the same design-forward feel. 

You can also integrate Gamma with Zapier to connect it with the rest of your tech stack. This way, you can automatically do things like ask your AI tool to generate a Gamma presentation based on campaign data in Hootsuite or whenever a new spreadsheet lands in your drive. Learn more about how to automate Gamma. 

Automate Gamma

Gamma pricing: Free plan includes 400 AI deck credits and 10 cards per prompt; paid plans start at $9/user/month (billed annually), which includes 1,000 monthly credits,20 cards per prompt, and no Gamma branding.

Read more: The best AI presentation makers

The best AI marketing tool for research and writing

Claude

A screenshot of Claude, an AI marketing tool.

Claude pros:

  • Excellent for creative work, editing, and complex reasoning tasks

  • Natural, professional writing style that requires less editing

Claude cons:

  • Easy to hit usage limits on complex tasks

Need to brainstorm campaign angles, draft a landing page, analyze survey results, or just think through your marketing strategy? Claude has become the go-to AI chatbot for anyone doing serious creative or analytical work. And honestly, it just feels more like talking to a human than interrogating a search engine.

Claude excels at understanding context and nuance, which makes it phenomenal for tasks like drafting marketing copy, editing content, or conducting complex research. Its writing style is more natural and less "AI-generated slop," so you won't have to spend half your time scrubbing out phrases like "delve into" and "unlock potential." Similar to other AI chatbots, it also has a Projects feature that lets you anchor conversations with consistent instructions, uploaded files, and long-term context, so you don't have to re-explain your brand voice every time you start a new chat.

Beyond writing, you can use Claude Artifacts to generate small interactive apps, including data visualizations and calculators, which is surprisingly handy for turning raw data into something you can actually show a client. 

Claude also integrates with tons of apps through native connectors. With Zapier, you can connect it with thousands more and ask Claude to do something with its outputs across the rest of your tech stack. For example, you can ask Claude to summarize your latest campaign performance data from HubSpot and drop the recap into a Notion doc. Discover more ways to automate Claude with Zapier MCP.

Automate Claude

Claude pricing: Free plan available; paid plans start at $200/year, which include higher usage limits. 

Read more: The best AI writing generators

The best AI marketing tool for checking your grammar

Grammarly

Grammarly, our pick for the best AI marketing tool for checking grammar and rewording content.

Grammarly pros: 

  • Also offers a free online paraphrasing tool

  • Ability to create a brand style guide  

Grammarly cons: 

  • Language support available only in English 

Once you've created and optimized your content, an AI grammar checker and rewording tool will help you polish it so you don't ruin the rest of your hard work with an embarrassing typo.

Grammarly is the tool of choice for most writers and marketers. It serves as a silent writing partner, watching your content and catching elusive mistakes. It'll sniff out spelling and punctuation errors and ensure your writing strikes the right note when you feed it your brand style guide and configure tone of voice. And its built-in generative AI toolset can identify gaps in content quality, offer suggestions for improvement, and even assist with content generation.

Grammarly pricing: Free plan available; paid plans start at $12/month (billed annually), which includes more writing features and a plagiarism detector.

Read more: The best AI grammar checkers

The best AI marketing tool for AI visibility 

Similarweb

Similarweb, our pick for the best AI marketing tool for AI visibility.

Similarweb pros:

  • Accessible market data segmented by use case

  • Reliable, dynamic data sources updated continuously

Similarweb cons:

  • AI tracking tools don't include brand sentiment analysis

With AI chatbots increasingly serving as a discovery channel, knowing whether your brand shows up in AI-generated answers is becoming just as important as traditional SEO. AI visibility tools help you track that.

Similarweb has built a strong reputation for web traffic data, and it's recently expanded into AI visibility tracking. The AI Brand Visibility tool lets you see which keywords bring you traffic, the top prompts driving visits, and a traffic distribution report showing which AI channels are sending the most users your way. One unique feature is that Similarweb tracks referral traffic from AI chatbots as GA4-style reports and identifies the overall topic themes bringing in the most traffic.

The broader platform is useful beyond AI visibility, too. Similarweb collects billions of data signals daily across market research, competitive analysis, and audience intelligence. You can analyze competitors' marketing mix, benchmark your paid search against theirs, and dig into audience engagement, all from a clean, user-friendly interface.

Similarweb pricing: From $125/month (billed annually)for the Competitive Intelligence plan; AI visibility features priced by request

Read more: The best AI visibility tools

The best AI marketing tool for content optimization

Clearscope

Clearscope, our pick for the best AI marketing tool for SEO content optimization.

Clearscope pros:

  • Highly detailed content insights 

  • Shareable brief templates

Clearscope cons:

  • More expensive compared to most comparable alternatives

Content optimization tools help you figure out whether your draft is actually covering a topic well, not just whether you've repeated a keyword enough times to make 2014 proud. The best ones show you what competing content covers, what questions readers are asking, and where your piece still feels thin.

Content optimization tools help you make sure your content ranks. They're like an eagle-eyed editor and SEO-focused research assistant rolled into one. Each app will scan your content, analyze what else is out there, and tell you what's missing in yours. Then, it'll make recommendations to help your piece rise above the competition.

Clearscope is definitely one to try out. It's expensive, but it packs in all sorts of features to help improve the quality of your content and stand out in the search results. At a glance, you can see the keywords, questions, and sections to include in your article—all while perusing competing content on the same screen. Compile comprehensive briefs in minutes, share them with external writers, and work wherever you like—whether that's Google Docs or WordPress. 

Clearscope pricing: Paid plans start at $129/month, which include 20 monthly tracked topics, 50 pages, and 20 monthly drafts. 

Read more: The best content optimization tools

The best AI marketing tool for SEO and competitor analysis

Semrush

A screenshot of semrush, an AI marketing tool.

Semrush pros:

  • Massive suite of keyword, rank tracking, and competitor analysis tools

  • Modular dashboard with customizable widgets

Semrush cons:

  • The sheer number of features can be overwhelming

Semrush does everything: keyword research, rank tracking, site audits, content optimization, competitor analysis, and approximately nine hundred other things I'm probably forgetting. You can spy on your competitors' ad strategies, see what keywords they're bidding on, track their social media performance, and even get alerts when they publish new content so you can panic accordingly.

Its Copilot AI makes proactive recommendations, too, flagging when your rankings drop and suggesting technical SEO fixes right in your dashboard.

Semrush also offers a toolkit that tracks how your brand appears in answers from ChatGPT, Google AI, Gemini, and Perplexity. It operates a database of over 180 million prompts, and there's a site audit for AI readiness that can help you figure out where to focus your efforts.

If you're serious about SEO and competitive analysis, it's worth the investment and the mild anxiety that comes with knowing exactly how much better your competitors are doing. 

Semrush also integrates with Zapier, so you can automate competitor monitoring, kicking off a Slack alert or a Notion entry whenever a competitor's ranking shifts for a target keyword, for example. Or you can ask your AI tool to optimize an article based on your latest keyword rankings. Discover more ways to automate Semrush.

Automate Semrush

Semrush pricing: Paid plans start at $117/month (billed annually), which include 5 projects, 500 tracked keywords, and keyword/backlink research tools; higher tiers unlock more projects, historical data, and content marketing features.

Read more: The best SEO audit tools

The best AI marketing tool for social media management

FeedHive

FeedHive, our pick for the best AI marketing tool for social media management.

FeedHive pros:

  • You can add variables to your post, so you can fill them with dynamic content

  • Plenty of AI features

FeedHive cons:

  • AI hashtags and AI performance prediction not available on the lowest paid plan

Social media management tools are necessary to juggle all the tasks needed to execute a strong social media strategy. 

FeedHive is a great tool to check out in this category. It brings lots of AI and automation features to help with everything from content generation to recycling, posting, and monitoring. For example, AI-powered content recycling helps you turn existing posts into new ones without redundancy, and AI-powered conditional posting uses AI to measure engagement for a post and then takes a specific action if engagement is high enough. 

When you connect FeedHive to Zapier, you can brainstorm new social media campaigns with your AI tool and automatically push the best ideas straight into FeedHive as scheduled posts, directly from your chat window.

Automate FeedHive

FeedHive pricing: 7-day free trial available; paid plans start at $15/month (billed annually), which includes 4 social accounts and 2,500 AI credits.

Read more: The best AI tools for social media management

The best AI marketing tool for email marketing

ActiveCampaign

A screenshot of ActiveCampaign, an AI marketing tool.

ActiveCampaign pros:

  • Intelligent audience segments pulled from your actual customer data

  • AI-powered email content generation, predictive sending, and automation building

ActiveCampaign cons:

  • Pricing scales quickly as your contact list grows

If you've ever sat staring at an empty subject line field at 4:47 p.m. on a Friday, ActiveCampaign's AI features will feel like a gift. Describe the campaign you want in plain English, and it drafts the full email (copy, subject line, preheader, images, and a starter automation) in seconds. Predictive send timing learns each contact's actual open behavior and schedules to that individual's window instead of one blanket "Tuesday at 10 a.m." for everyone.

The automation builder has its own AI layer, too. Describe a nurture flow in a sentence or two, and it'll sketch the whole thing with trigger conditions, branching, personalized email content, and follow-up logic. 

Plus, you can connect ActiveCampaign with Zapier to plug these AI-built flows into the rest of your stack—pull form submissions from anywhere, sync segments back to ads, or trigger Slack alerts when a VIP lead hits a specific step. Read more about how to integrate ActiveCampaign with Zapier.

Automate ActiveCampaign

ActiveCampaign pricing: 14-day free trial available; paid plans start at $15/month (billed annually), which include limited segmentation and automated actions. AI features expand on higher tiers.

Read more: The best email marketing automation tools

The best AI marketing tool for an AI CRM 

HubSpot CRM

A screenshot of HubSpot, an AI marketing tool.

HubSpot CRM pros:

  • Intuitive user experience with smooth onboarding

  • Extensive integrations and a generous free plan

HubSpot CRM cons:

  • Full value shows up once you're all-in on HubSpot's ecosystem

HubSpot started life as a marketing automation tool, but it's grown into a full CRM that anchors your whole revenue operations team on a single platform. The real pull here is the user experience. While advanced features and AI often demand a steep learning curve, HubSpot's interface is intuitive enough that you legitimately have no excuse not to be using a CRM. (Honestly, if you're managing any kind of customer relationships and you're not using a CRM, I'm begging you to get it together.)

HubSpot's AI toolkit, called Breeze AI, is woven directly into the platform, keeping your generative tools right where you work instead of tucked away in a separate tab. Breeze Copilot acts as an in-app assistant for building workflows, writing content, and suggesting next steps based on customer behavior. Ask it to summarize a deal, draft a follow-up email, or surface every account that's gone quiet for 30 days, and it answers with context pulled from your CRM. Then there are Breeze Agents: specialized AI workers for prospecting, content, customer service, and social that run on their own schedule instead of waiting for a prompt.

The free plan is remarkably generous, offering unlimited CRM contacts, basic features across all of HubSpot's product hubs, and even some AI tools. When you're ready to scale, you can mix and match pricing tiers across different hubs depending on what your team actually needs—though you'll want to set aside some time to parse the pricing page.

You can connect HubSpot to Zapier to automate everything from logging new ad leads to notifying your sales team in Slack. You can even ask your AI tool to do things like pull deals in HubSpot that have gone quiet and draft follow-up emails for each one. Learn more about how to automate HubSpot.

Automate HubSpot

HubSpot CRM pricing: Free plan available with basic CRM features; paid plans start at $45/user/month (billed annually) for smart CRM tools. AI features are available across various paid tiers.

Read more: The best autonomous AI CRM tools

The best AI marketing tool for vibe coding

Cursor

Cursor, our pick for the best AI marketing tool for vibe coding.

Cursor pros:

  • Excellent for debugging and complex, multi-file projects

  • Agent mode reads your entire codebase and makes changes across files

Cursor cons:

  • You still need to host and deploy whatever you build

Marketing teams are building more of their own tools these days—like internal dashboards, custom landing pages, and lightweight apps for campaign tracking. If you're getting into that territory and want more control than a no-code app builder gives you, Cursor is worth a look.

Cursor is an AI-first code editor that lets you build real things by describing them in plain language. The AI understands your entire codebase, so it can suggest relevant code, catch bugs before they ruin your day, and help with complex refactoring. Ask it how to improve your app, and it'll give you a detailed breakdown covering performance, UX, accessibility, and code quality.

It's more of a guided coding experience than a "describe it and watch it happen" tool. You'll see the code being generated in real time and can accept or reject changes. That extra visibility is the tradeoff for a steeper learning curve, but it means you actually understand what's being built.

When you connect Cursor with Zapier, you can trigger workflows across the rest of your tech stack without leaving your chat window. For example, once you've finished building a landing page, tell Cursor to push it to GitHub and notify your team in Slack that it's ready for review. Learn more ways to automate Cursor with Zapier.

Automate Cursor

Cursor pricing: Free plan available with basic AI features; paid Individual plans from $16/month (billed annually), which include more advanced AI capabilities and higher usage limits.

Read more: The best vibe coding tools and the best AI coding tools

The best AI marketing tool for building safely with AI

Zapier

Zapier, our pick for the best AI marketing tool for building safely with AI

Zapier pros: 

  • Connects Claude, ChatGPT, and other AI tools to 9,000+ apps through Zapier MCP

  • SOC 2 Type II certified, with 13+ years of managing app credentials safely

  • Works with any AI model—switch between Anthropic, OpenAI, Gemini, and others without rebuilding your workflows

Zapier cons: 

  • Free plan is limited to two-step automations 

Each of the tools on this list is impressive on its own. Zapier is what ties them together—so the work you do across your AI marketing stack doesn't stay siloed in each individual app.

Zapier connects 9,000+ apps, helping you build end-to-end marketing automations across your entire tech stack. Build from scratch, edit a pre-built template, or use Zapier Copilot to describe what you need in plain English. For example, you could build a workflow that:

  • Triggers when a new lead fills out a form

  • Uses AI to score and personalize a follow-up email

  • Adds the lead to ActiveCampaign and notifies your team in Slack

  • Logs the interaction in HubSpot automatically

You can also trigger all of that straight from your AI tool of choice. For example, if you're in Claude or ChatGPT, you could ask it to pull your top-performing campaigns from the past month, draft a report, and drop it into a Google Doc—without switching tabs. And with AI built into every step of the workflow, there's no separate tool to set up.

This is all backed by SOC 2 Type II compliance, with OAuth-managed authentication for every app you connect, so your data stays secure no matter how many tools you're running. Learn more about how to automate your entire workflow using Zapier.

Try Zapier

Zapier pricing: Free plan available; from $19.99/month (billed annually) for the Professional plan.

Other AI marketing tools worth exploring

From lead gen to conversion, research to editing, pricing to analytics, AI has seeped into almost every area of marketing—and it only gets better from here. If you don't jump on the bandwagon, you'll fall behind, so it's important to find opportunities to use AI in your work as a marketer, regardless of the task.

Here are a few more apps to add to your AI marketing toolkit:

  • AI email assistants like Shortwave make quick work of surfacing emails using AI-powered email search.

  • AI productivity apps give you time back so you can concentrate on things that impact your work. This includes everything from project management apps to transcription software.

  • AI meeting assistants like Fireflies.ai handle the logistics involved in making meetings more productive. They'll track your meetings, record conversations, transcribe them, and share important information with teammates.

  • AI project management apps like Asana help you and your team organize projects, prioritize tasks, and optimize workflows.

  • AI website builders like Wix streamline the process of designing websites and organizing your content.

  • AI sales assistants like Regie.ai can do everything from drafting cold emails to deploying outreach campaigns.

  • AI content detectors like ZeroGPT help you identify AI- versus human-generated content.

  • AI marketing assistants like MarketingBlocks offer more all-in-one support for every aspect of your marketing workflow.

Once you discover how efficient you can be with AI marketing tools, it's impossible to go back to the traditional way of doing things—and that's a good thing.

Related reading:

  • How real businesses are using AI for content creation

  • Content marketing AI: How artificial intelligence is changing the game

  • Free marketing calendar templates you need (+ examples)

  • AI in advertising: Examples, use cases, and future trends

  • The best content marketing tools

  • Generative engine optimization: How to rank on AI chatbots

This article was originally published in October 2023 by Juliet John. The most recent update, with contributions from Allisa Boulette, was in June 2026.

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