Articles tagged "Marketing"

Zendesk vs. Salesforce: Which CRM is best?

We compare Zendesk vs. Salesforce to show you how each of these CRMs stack up in pricing, features, quality, and overall value so you can pick the best one.

8 business anniversary marketing ideas and examples worth celebrating

I get too many birthday emails from brands. Even with month-long offers, there's no way I can take advantage of every discount code, exclusive gift with purchase, or blow-out-the-candle GIF. 

12 Facebook ad copy examples to learn from

Facebook is a powerhouse customer acquisition platform for companies of all sizes. But in order to get great results, you need to have great ad copy. And in my experience, that's where lots of brands struggle. 

A guide to verticalization: What it is, when to try it, and how to get started

Verticalization is growing in popularity, so I chatted with some marketing pros across multiple industries to learn why it's a solid strategy—and how to do it right.

TikTok sales funnel: How to turn views into sales

In this guide, we share expert tips for building an effective TikTok sales funnel. Plus, how Upbeat Agency used these strategies to deliver outstanding results for their client, pet insurance provider Waggel.

Zoho vs. Salesforce: Which CRM is best?

If you're choosing between Salesforce and Zoho CRM, check out our guide to see which of these popular CRM solutions is the best choice for your unique needs.

How marketers can prepare for a potential TikTok ban in the United States

What's the current situation with TikTok, and what should you do to future-proof your marketing? I'll answer both questions with input from social media managers wrestling with the same issues.

10 examples of ethos in advertising to inspire your next campaign

A little bit of rhetorical theory can unlock why some ads work and others fall flat. Here, I'll talk about the value of ethos in ads and give you plenty of examples.

4 ways to automate Growbots with Zapier

As your business grows, your sales team doesn't have time for repetitive tasks like sending confirmation emails, updating databases, and keeping your team in the loop. Thankfully, you can use Zapier's Growbots integration to automate this busywork.

8 ways to automate your email newsletters and drip campaigns

Everyone seems to have an email newsletter these days, highlighting sales, promoting products, or providing useful content related to their service. Newsletters are an effective marketing tool, but there's a maintenance cost in order to do them well.