Articles tagged "Marketing"

5 ways marketers can repurpose webinar content to maximize ROI 

Between coming up with topics, coordinating with guests, and dealing with the inevitable last-minute tech issues, webinars are resource-intensive. You're putting too much effort into them to let that content sit around and collect dust. 

A brief guide to data attribution models

It's one thing to know how you're doing against your metrics. But even if you're knocking it out of the park, if you don't know why you're doing well, you won't be able to replicate your success.

How to influence the product roadmap (if you're not a product manager)

Depending on how your company is structured, your product team (or teams!) might be juggling several different projects at once. If you're not on a product team, it can be challenging to get your project prioritized and added to the product roadmap. 

How to deliver content that matters

I've been in the content marketing biz for four years, and for a lot of that time, I felt conflicted about my work. Why? It felt like there was no meaning in the words I wrote and read.

Modernizing marketing at a 56-year-old nonprofit

Amigos de las Américas had decades of success, but its systems hadn't been updated to support its mission in a modern way. Automation with Zapier helped them do that, without diverting funds away from youth leadership and service programs.

How to optimize content for search intent

When I started creating content nearly two decades ago, my thought process followed the same logic every time: what keywords with search volume are relevant to my business? Now, keywords don't cut it.

Why online businesses should invest in TV advertising

Many of the clients of my production company are first-time TV advertisers who have recently learned the value of TV ads. If you love data-driven targeting, brace yourself. You're about to get a new look at TV advertising.

How to write long-form content for readers short on time

Writers of the world, listen up. There are ways to make your work more enjoyable so you can increase time on page, conversions, and all the other metrics you hold so dear. 

How to craft your brand message (with template)

No matter how revolutionary, life-changing, and industry-disrupting your product or service is, that alone isn't going to sell it. You still need to convince people of its value.

7 ways to come up with blog post ideas for your business

If you're trying to create content for your company blog, you need a consistent stream of ideas to fill the pipeline. But where are those ideas supposed to come from? Here, I'll show you some tricks I use to find blog post ideas that work for my business.