Articles tagged "Marketing"

How to write SEO-driven blog content

You probably know that blogging is one of the best ways to improve your SEO and grow your website traffic. I'm guessing you've also spent way too many hours staring down a blinking cursor.

How to make the most of user-generated content on Instagram

Your customers play all sorts of roles in your business—and one of the most important is content creator. Your customers are creating content for you all the time: everything from reviews to TikTok stitches to a Tweet about your brand.

How to spot content marketing in search results

Hi. I'm being paid by a very profitable tech company to write this article. Does that make you question my motives?  It should.

5 cold email strategies that actually work

In May of last year, I started a business. We provide translation and localization services to companies looking to expand globally so they can communicate and create connections with non-English speaking customers.

How exit interviews can turn churned accounts into advocates

Here's how we get real, quality feedback, including who to ask for feedback and the questions to ask them.

Easily match new leads with the right Google ads

Whether your email newsletter subscribers are already customers or they have the potential to be, you'll probably want an easy way to get your ads in front of them—without having to manually transfer customer data between your apps.

5 HubSpot features to streamline your workflows

If HubSpot is your software of choice for marketing, sales, support, or CRM, you know it has a zillion and one features. That's part of why you love it, but it means some of the most effective features might be slipping through the cracks. 

5 tips to help you grow your design skills quickly

From things you should avoid to helpful tips that aren't obvious to a design beginner, here are some of the most helpful hacks of design professionals.

6 high-value audiences you should target with email segmentation

The more relevant your messaging is to your target audience, the more likely they are to convert. You know this, but it's easier said than done—especially when so many businesses have multiple distinct audience segments.

How to DIY your business videos

Are you not making video to promote your business because you're afraid if you try something new it won't be perfect? I get it. You want to make it good enough to represent your brand well. And I want that for you too. That's what this guide is for.