Articles tagged "Marketing"

SEO vs. PPC: Which to choose for your growing business

Two of the main marketing strategies you'll hear about as a growing business are search engine optimization (SEO) and pay-per-click advertising (PPC). Here we'll talk about what each one does and how to know which one you should be focusing on.

3 ways to automate your event marketing

Event marketing is one of the toughest jobs around. By automating repetitive, behind-the-scenes tasks, you can free up time to focus on providing a high quality event experience.

5 ways to automate your customer feedback process with VideoAsk

Can you really know what your customers are thinking if you don't ask them? Thanks to VideoAsk, you can rediscover the richness of face-to-face communication virtually.

Why a podcast is the perfect growth tool for your small business

As head of content for Plant Sumo, I was tasked with growing the business, creating potential PR and marketing opportunities, and making the brand stand out without breaking the bank. I did it by starting a podcast. 100% independently.

Start small: Getting your first customers through small-scale marketing tactics

While things like developing your products, setting up a corporation, and finding funding can be complex and difficult, there's always been one thing that has stood out to me as the most intimidating part of any new business: finding your first customers.

Why your business shouldn't use a Gmail.com address, and what to use instead

What's the email address for your business? If it ends with @gmail.com, @outlook.com, or (please no) @yahoo.com, you need to change it. 

Optimizing your product mix: The Goldilocks of business strategy

Remember Goldilocks? She stumbles upon an empty house and finds three bowls of porridge. The first one is too hot, the second one is too cold, and the last one is just right. 

The landing page guide: How to promote your product on one web page

In the beginning, websites were all landing pages, simple one-page sites that provided links to other pages on the same server or on the internet.

Copywriting vs. content writing: Which you need—and how to do them well

Driving traffic to your small business website is a never-ending struggle. SEO! Backlinks! Social promotion! As a small business owner, I'm beyond familiar with how hard it can be to get people to your site—and convert them.

The value of transparency: Letting your customers see the data you see

I'm the co-founder of Service Direct, an advertising technology company based in Austin. We offer lead generation solutions for local service businesses, and we like to think we take a lot of the complexity and risk out of marketing for small businesses.